Earticle

This study aimed to investigate the effects of personal color perception on self-esteem, body image, and makeup behavior among women in their 20s and 30s. An online survey was conducted from January 17 to February 7, 2025, producing 250 valid responses. The questionnaire consisted of 45 items reconstructed based on previous research, and the collected data were analyzed using SPSS 23.0 through frequency analysis, exploratory factor analysis, reliability testing, correlation analysis, and multiple regression analysis. The results indicated that personal color perception comprised three factors: direct perception, preference perception, and external perception. Self-esteem was divided into positive and negative dimensions. Positive self-esteem was found to reinforce both body image and makeup behavior. Body image consisted of three factors: appearance evaluation, appearance orientation, and body satisfaction. Notably, direct perception and preference perception had significant positive effects on positive self-esteem, body image, and makeup behavior, whereas external perception tended to increase negative self-esteem and weaken body image. These findings suggest that personal color perception functions not only as an aesthetic preference but also as an important factor that contributes to psychological stability, enhanced body image, and beauty-related behaviors. Accordingly, the development of educational programs and beauty services that promote individual awareness and application of personal color is recommended.

本研究旨在分析个人色彩认知对2030年龄段女性自我认同感,身体形象及化妆行为的 影响.为此,本研究于2025年1月17日至2月7日期间开展在线问卷调查,共收集到250份有效 问卷.问卷由基于先行研究重构的45个条目组成,采用SPSS 23.0软件对收集的数据进行了频 率分析,探索性因子分析,信度分析,相关性分析及多元回归分析.研究结果显示,个人色 彩认知可归纳为直接认知,偏好认知和外部认知三大要素,而自我尊重感则被划分为积极与 消极两个维度.积极的自我尊重感会强化身体意象和化妆行为,而身体意象本身又包含外貌 评价,外貌导向和身体满意度这三个核心要素.研究发现,直接认知与偏好认知对积极自我 认同,身体形象及化妆行为具有显著的正向影响,而外部认知则会加剧消极自我认同并削弱 身体形象.这一结果表明,个人色彩认知不仅关乎审美偏好,更在心理稳定,提升身体形象 及促进美容行为方面发挥着重要作用.因此,建议开发提升个人色彩认知与应用能力的教育 项目及美容服务.

본 연구의 목적은 뷰티서비스 종사자의 퍼스널 컬러 인식이 직무만족과 경영성과 관계 분석에 관한 것을 연구 목적으로 하여 서울. 경기지역의 뷰티 종사자 248명을 대상으로 2025년 7월 1일부터 7월30일까지 한 달간 편의표집 방식을 채택하여 임의 표집 방식으로 조사하였다. 분석 방법은 SPSS 26.0 프로그램을 사용하여 기술통 계, 신뢰도 분석, 상관관계, 빈도분석, 요인분석, ANOVA, 사후 검증을 분석하였다. 연령별로 퍼스널 컬러에 대한 이해도와 수용도가 다르다는 연구 결과를 확인 하였고, 퍼스널 컬러 인식이 자기 이해와 자기표현이 직무만족과 경영성과에 상관관계를 확인하여 고객에 따른 전략적인 접근이 필요하다고 판단된다.

The purpose of this study is to analyze the relationship between job satisfaction and management performance in the personal color perception of beauty service workers in Seoul and Gyeonggi Province by adopting a convenience sampling method for a month from July 1 to July 30, 2025. For the analysis method, descriptive statistics, reliability analysis, correlation, frequency analysis, factor analysis, ANOVA, and post-test were analyzed using the SPSS 26.0 program. Research results showed that the understanding and acceptance of personal colors were different by age, and it is judged that personal color perception confirms the correlation between self-understanding and self-expression between job satisfaction and management performance, and a strategic approach according to customers is necessary.

본 연구는 퍼스널컬러의 사계절 유형이 향 선호도에 미치는 영향을 분석하고, 이를 기반으로 맞춤형 향수 개발 가능성을 탐색하는 것을 목적으로 한다. 대학생 350명을 대상으로 설문조사를 실시하였으며, SPSS V.28 통 계 패키지 프로그램을 사용하여 데이터를 분석하였다. 분석 결과, 향 카테고리별 정규성 평가 결과 모든 항목이 기준을 충족하였으며 내적 일치도도 양호한 수준이었다. 또한, 퍼스널컬러의 계절 유형(봄, 여름, 가을, 겨울)에 따 라 선호하는 향의 특징이 다르게 나타났다. 연구 결과는 퍼스널컬러가 맞춤형 향수 구매 및 선택의 중요한 틀로 활용될 수 있음을 시사한다. 이를 통해 퍼스널컬러를 활용한 향수 기획과 소비자 맞춤형 뷰티 서비스 개발에 기초 자료를 제공한다.

This study aims to analyze the influence of the four seasonal types of personal color on fragrance preferences and explore the potential for developing customized perfumes based on these findings. A survey was conducted with 350 university students, and the collected data were analyzed using the SPSS V.28 statistical package. The analysis results indicated that all fragrance categories met the normality criteria, and the internal consistency was at an acceptable level. Furthermore, the study found that fragrance preferences varied according to the seasonal types of personal color (spring, summer, autumn, and winter). These findings suggest that personal color can serve as a valuable framework for customized perfume selection and purchasing decisions. This study provides a foundational resource for personal color-based fragrance planning and the development of personalized beauty services.