Earticle

This study empirically investigates the impact of cloud service adoption on firm performance and examines the mediating roles of digital capability and organizational agility. While prior studies have primarily focused on adoption factors (e.g., relative advantage, complexity, organizational readiness) or on direct adoption-performance relationships, only few studies have provided an integrated analysis of how adoption strengthens internal capabilities and translates into performance outcomes. Drawing on the Technology-Organization- Environment (TOE) framework and the Dynamic Capability View (DCV), this study conducted a survey of 464 employees from firms in China and analyzed the data using PLS-SEM. The results show that relative advantage, top management support, and competitive pressure have significant positive effects on both digital capability and organizational agility, whereas complexity negatively influences organizational agility, and organizational readiness and regulatory support are not significant. Moreover, both digital capability and organizational agility positively influence firm performance, with organizational agility exhibiting a stronger effect. By clarifying the adoption-capability-performance mechanism, this study contributes to the extension of theoretical insights and offers practical implications for firms formulating digital transformation strategies.

한-아세안 FTA가 활성화된 이후 해당 지역을 대상으로 한 수출성과는 지속적으로 증가하였다. 이 중 아세안 회원국으로 CLM 국가 또한 중요한 교역 대상국으로 자리 잡았다. 다수 연구가 아세안 지역의 수출성과 활성화를 목적으로 다양한 분석을 시행하였으며, 수 출성과 확대를 위한 전략적 제언을 제시하였다. 대체로 수출 경쟁력 확보와 관련한 내용을 중심으로 하고 있으며, 해당 지역 활동에 필요한 다양한 지식을 습득하는 활동의 중요성을 강조했다. 동적흡수역량은 기존 연구에 기반하여 외부 정보와 지식을 습득하는 과정 으로 정의하였다. 구체적으로 탐색학습, 활용학습, 전환학습으로 구분하여 연구에 적용하였다. 이는 기업의 동적 역량에 해당하며, 다 양한 현지 정보를 습득하고 활용하는 능력과 관련이 있다. 한편 현지 시장의 제도특성에 주목한 연구들이 있다. 대체로 문화적 거리감 을 중심으로 접근한 성과가 있으며, 현지의 공식, 비공식 제도특성이 기업 활동에 영향을 미친다고 주장한다. 본 연구에서는 이러한 논의에 따라 본 연구에서는 CLM 진출 중소기업을 대상으로 지식기반관점과 FTA 활용역량을 통합한 분석모형을 설정하였다. 비공식 제도특성은 GLOBE 문항을 활용하였으며, 해당 요인의 조절효과를 포함하여 8개 가설을 설정하였다. 조절효과를 포함한 가설 검정을 위해 구조방정식모형의 PLS(Partial Least Square) 분석 방법을 사용하였다. 분석 결과 동적흡수역량의 요인들은 FTA 활용성과에 전 반적으로 긍정적 영향을 미치는 것으로 나타났다. 동시에 FTA 활용역량도 수출성과에 긍정적 영향을 미치고 있었다. 조절효과의 경 우 비공식 제도특성과 활용학습 사이에 유의한 결과를 보여주었다. 이러한 결과는 수출 중소기업에 FTA 활용 역량의 중요성을 보여 주는 결과에 해당한다. 분석 결과를 기반으로 이론적, 실무적 시사점을 논의하였으며, 향후 연구 방향을 제시하였다.

After the Korea-ASEAN FTA was activated, export performance to the region continued to increase. Among them, as a member of ASEAN, CLM countries have also established themselves as important trading partners. A number of studies conducted various analyzes for the purpose of revitalizing export performance in the ASEAN region, and presented strategic suggestions for expanding export performance. In general, the focus is on securing export competitiveness, emphasizing the importance of acquiring various knowledge necessary for local activities. This corresponds to a company's dynamic capabilities and is related to its ability to acquire and utilize diverse local information. Dynamic absorption capacity was divided into explorative learning, exploitative learning, and transformative learning and applied to this study. On the other hand, there are studies that focus on the institutional characteristics of the local market. In general, there are achievements based on cultural distance, and it is argued that local formal and informal institutional characteristics affect business activities. In this study, according to these discussions, an analysis model was established that integrated the knowledge-based perspective and FTA utilization capabilities for SMEs entering CLM. For informal institutional characteristics, GLOBE items were used, and 8 hypotheses were established including the moderating effect of the relevant factors. Hypothesis testing was performed using the structural equation model using PLS. As a result of the analysis, it was found that the factors of dynamic absorption capacity had an overall positive effect on the FTA utilization performance. At the same time, FTA utilization capacity was also having a positive effect on export performance. These results show the importance of FTA utilization capabilities in SMEs' export activities. It also indicates that there is a positive relationship between the dynamic absorption capacity and the FTA utilization capacity. In the moderating effect analysis, it was found that the interaction effect of informal institutional characteristics and applied learning was significant. Based on the analysis results, theoretical and practical implications were discussed, and future research directions were suggested.

브랜드는 기업의 핵심 경영자원으로서 지속적 경쟁우위 유지와 장기적 성장에 필수불가결한 전략적 자산으로 알려져 왔다. 그러나 브랜드 자산과 브랜드 디자인이 실제로 기업의 경쟁우위 창출과 수익성에 유의미한 영향을 미치는지에 대해 서는 아직까지 많은 논란이 일고 있다. 따라서 본 연구에서는 기존의 관점에서 벗어나 조직적 차원의 브랜드 능력이 경쟁 우위 창출과 지속적 성장에 미치는 효과를 자원거점 이론과 역동적 능력 이론의 관점에서 이를 살펴보았다. PLS 분석 결 과, 기업의 브랜드 보유는 브랜드 능력에 정(+)의 유의적 영 향을 미치는 것으로 나타났다. 이러한 분석결과는 브랜드는 브랜드 능력 개발의 기초자산이자 핵심자원이라는 선행연구 주장을 통계적으로 뒷받침하였다. 이어서 브랜드 능력은 브 랜드 성과(국내 시장점유율)와 기업성과(총매출액)에 유의적 영향을 미친다는 분석결과를 얻게 되었다. 또한 브랜드 성과 는 기업성과에 직접적인 효과가 있음을 통계적으로 확인하였 다. 이러한 분석결과는 브랜드 능력을 강화시키려는 기업의 전략적 행동과 노력은 고객으로부터 긍정적 반응(예. 브랜드 인지도와 브랜드 충성도, 시장점유율 등)의 브랜드 성과를 향 상시키며, 이는 곧 브랜드 매출액 등과 같은 재무적 성과로 이어질 수 있다는 것을 의미한다. 결론적으로 본 연구는 브랜 드 자원이 브랜드 능력과 브랜드 성과를 거쳐 기업성과로 이 어지는 관계를 보다 심층적으로 이해하는데 도움이 될 것으 로 기대된다.

Brand has widely accepted as a strategic asset that is a critical resource for sustainable competitive advantages and long-term growth for a firm. However, there are still many controversies about whether brands actually have a significant impact on the creation of competitive advant age and profitability. Therefore, going beyond from the p erspective of consumer behaviors, this research examines the relations of brand-brand capability-brand performanc e-business performance at the organizational-level persp ectives via resource-based view of the firm and dynamic capability. PLS technique was used to statistically analyz e the effects of brand capability on creation of competitiv e advantage and sustainable growth. PLS results showed that brand ownership has a positively significant effect o n brand capability. These analysis results statistically su pported the previous findings that a brand is the most fu ndamental resource in developing brand capability roote d in the firm. Subsequently, it was also found that brand capability is positively related not only to brand performa nce (measured as domestic market share), but to busines s performance (measured as sales revenue). The results also observed that brand performance has a positively sig nificant effect on business performance. Consequently, th e research results suggest that a firm’s strategic behavio r and efforts to strengthen its brand capability is likely to improve its brand performance (e.g. brand awareness, brand loyalty, market share, etc.) from customers, which in turn, leads to financial performance such as brand sale s. Further, this study is expected to provide our in-depth our understandings on the causal relationships between b rand resources firm performance through brand capabilit y and brand performance.

중국진출 한국 중소기업을 대상으로 동태적 역량 관점에서 경영성과 결정요인을 분석하였다. 중소기업의 경영성과를 본사 자원의 현지 이전과 현지에서의 역량구축과 성과만족도의 관계를 조사하였다. 본사 R&C 이전과 성과와의 관계를 매개하는 효과와 현지 R&C 확보가 외국비용과 성과와의 관계를 매개하는 효과를 검증하였다. 연구결과를 보면 본사 R&C 이전을 통한 경영역량 수준이 높을수록 성과가 향상되었다. 반면 생산비용 절감에 대한 성과만족도는 현지에서 구축된 역량이 높을수록 유의적인 것으로 나타났다. 현지 R&C 확보에서는 정부와의 꽌시는 높을수록 성과에 유의적인 것으로 나타났으며, 마케팅 역량은 성과 결정에 매우 유의적인 변수로 검증되었다. 매개효과에서는 현지에서 확보된 마케팅 역량이 이전된 본사 경영역량 수준과 성과와의 관계를 매개하고 있었다. 기업에 체화된 독특한 기술역량을 확보하고 있는 기업의 성과가 높은 것으로 나타났다.

This study investigated the performance determinants of the Korean SMEs in China based on the dynamic capability view. Assuming that the performance of the SMEs is influenced by the transferring of resources from Korean HQ and the accumulation of capabilities in the Chinese subsidiaries, we examined the relationship among those factors. In addition, this study tested the intermediation effect between development of subsidiary’s R&C and transferring of HQ's R&C. Performance was measured as degree of satisfaction of investment in China in terms of sales, net income, cost reduction, and goal achievement. We found that the management capability level transferred from the HQ influenced performance. However, satisfaction with the effect of cost reduction has a significant relationship with the capability accumulated in China. In developing the subsidiary’s R&C, guanxi with local government was found to be positively related to the performance. Marketing capability was found to be most significant variable in determining performance and intermediating the R&C transferred from HQ and R&C accumulated in China. We also found that company with unique technological capabilities realized good performance.

Purpose ? This study aims to draw implications from three leading South Korean secondary cell batter manufacturers, LG Energy Solution, Samsung SDI, and SK On, by comparing their international strategies from a perspective of dynamic capability composed of sensing, resource acquisition, and resource reconfiguration. Design/Methodology/Approach ? Academic papers, websites, and newspaper articles were used to collect information on business and international strategies, and to analyze basic information. Next, interviews with secondary cell battery industry experts were conducted to verify this information and confirm additional content. Findings ?We found that resource acquisition was positively related to international strategies. In addition, while the motives for the three companies in entering the foreign market were similar, the international strategies were different. For example, LG Energy Solution focused on independent R&D and foreign direct investment for production subsidiaries. Samsung SDI's international strategies are a combination of foreign direct investment subsidiaries, joint venture and international M&A. SK On is pursuing efficient operation through joint ventures and equity investment. Research Implications ?This study attempted to integrate a dynamic capability perspective and international strategies by analyzing three secondary cell batter manufacturers. In a practical sense, this study emphasized opportunity sensing, resources acquisition, and the resource deployment of multinational corporations, particularly secondary cell battery manufacturers in a global context.

본 연구는 팀의 성과를 예측하는 대표적인 두 이론으로 자원준거관점(resource based view)과 동적역량관점(dynamic capability view)의 통합적 모형을 제시하고 그 영향력을 검증하는 것을 목적으로 한다. 자원준거관점에서는 고성과 달성을 위한 차별적 자본을 팀이 보유하고 있는가의 여부에 따라 팀의 경쟁우위 및 성과가 결정된다고 보는 반면 동적역량관점은 팀이 성과를 내기 위해서는 급격하게 변화하는 환경에 잘 적응해나갈 수 있는 팀의 고유한 업무 방식과 프로세스를 구축하는 것이 중요하다고 주장한다. 통합 모형에서는 자원준거관점의 예측대로 팀이 가지고 있는 차별적 자원의 조합이 팀 효과성에 직접적으로 영향을 줄 수도 있지만 다른 한편으로는 주어진 기존 팀 자원을 조합, 활용, 조정, 통합하는 팀 특유의 루틴, 즉 동적역량을 매개로 하여 팀 효과성을 거둘 수 있다고 주장한다. 따라서 본 연구에서는 팀 자본과팀 동적역량이 팀 효과성에 직접적으로 미치는 영향력을 살펴봄은 물론 통합 모형을 통해 팀 자본이 팀 동적역량을 매개로 팀 성과를 창출한다는 통합 가설을 검증하고자 한다. 가설 검증을 위해서 팀 제도가 활성화 되어 있는 국내 5개 기업,121개 팀의 693명을 대상으로 팀 수준 분석을 실시하였다. 연구 결과, 가설에서 제시한대로 팀 자본과 팀 동적역량은팀 성과에 직접적으로 영향을 미침과 동시에 팀 자본은 동적역량의 매개역할을 통해서 성과에 긍정적 영향을 미쳤다. 본논문에서는 이와 같은 연구 결과에 대한 실무적, 이론적 의미에 대해서 심도 있게 논의했다.

Team Performance is determined by two key factors: (1) the competitive team-based capital,and (2) the effective and efficient utilization of that capital. The resource-based view (RBV) is built upon the first factor and the dynamic capability one (DCV) is built upon the second factor. The resource-based view argues that companies gain competitive advantage when they can mobilize unique and non-substitutable resources compared with their competitors’. In contrast, the dynamic capability view stipulates that companies entertain higher performance when they develop distinctive routines, that is, dynamic capability that enable them to apply the capital to gain competitive advantage in ever-changing environments. Building upon the research of resource-based and dynamic capability views, we propose that teams can gain their competitive advantage when they have both unique resources and ability to mobilize them successfully. As a way of integrating the two perspectives, we theorizes the mediating model of team dynamic capability. We argue that team dynamic capability mediate the given combination of team resource or capital to the team performance. To test the integrative model, we developed the typology of team capital into team cultural capital, structural capital, social capital, and human capital. We also elaborate the concept of team dynamic capability on the team level. Specifically, we define team dynamic capabilities as the ability for a team not only to exploit the configuration of various capital but also explore or innovate it to the team’s performance. The integrative model was tested with 121 teams and 693 team members sampled from the 5large companies in Korea in a given time period. To correct the common method variance, we collected data from team leaders and members separately. The unit of analysis is team. We used Lisrel analyses to examine the causal model with the measurement model corrected. Our findings can be summarized as follow. First, team capital as unique and distinctive team resources increases team dynamic capability significantly. Looking at the relative effect size of each component of team capital, effects of social capital and human capital on the dynamic capability are larger than those of structural and cultural capital. This result would imply that social and human capital at the team level play a key instrumental role in bridging the ‘outside’ resources into the inside capital of the team. The social and human capital also levels up the team learning ability by exploring new ideas in environments. Second, team dynamic capability promoting both exploitation and exploration is the key parameter that mediates the relationship between team capital and team performance. Especially, team dynamic capability fully mediates the effects of structural capital and social capital on team performance. By leveraging, modifying, and recreating the configuration of team capital, teams excel higher performance. These findings of the research support our ‘synthetic model’ of the resource-based and dynamic capability perspectives evidencing that teams simply equipped with sufficient capital are not good enough to attain high performance. Teams should have dynamic capability as well as unique resources. Retaining valuable team capital and building capital-utilizing-ability are two distinct, but interrelated mechanisms to excel team performance. The rationale is that team capital as team resources affects team performance ‘prior to’ the resource exploration and exploitation, that is, team dynamic capability. The key to excellent team performance is that the team has routines known as dynamic capability. We conclude that resource keeping and utilizing are complementary to each other and the synthesis of the resource based and dynamic capability view provides a comprehensive perspective for analyzing how firms or teams are creating higher performance.