Earticle

In this paper, we proposed some direction to effective development of gamification. To achieve this purpose,we performed an extensive literature review. Based on game mechanics and game dynamics, we analyzed 145cases for both domestic sites(15 cases) and international sites(130 cases) by keyword search methods. Resultsshowed that the successful cases(n=32) applied more features of game mechanics and game dynamics in variousways. Through this, we tried to build up categorization of gamification, the major applications of gamificationcan be converged into five primary areas: public policy, medical welfare, education, environmental protectionand corporation. Finally, we discussed about implications of using gamification for future direction.