Earticle

본 연구의 목적은 직장인의 퍼스널컬러인식이 자아존중감 및 직무만족에 미치는 영향을 알아보기 위한 것이다. 연구대상자는 서울. 충청지역 직장인을 대상으로 설문조사 하여 251부를 자료 분석에 사용하였다. 분석방 법은 SPSS 26.0 프로그램을 이용하여 빈도분석, 요인분석, 신뢰도 분석, (one-way)ANOVA, 사후 검증(Scheffe’s) 을 처리하였으며, 직장인의 퍼스널컬러 인식의 상관성을 알아보기 위해 상관관계분석 및 다중회귀분석(multiple regression)을 실시하였으며, 통계적 유의수준은 p<.05로 설정하였다. 이와 같은 연구 절차를 거처 다음과 같은 결과를 도출하였다. 첫째, 직장인의 퍼스널컬러 인식이 자아존중감에 미치는 영향으로 겨울 색과 여름 색이 정적(+) 영향이 미치는 것으로 나타났다. 둘째, 직장인의 퍼스널컬러 인식이 경제성 만족에 미치는 영향으로 겨울 색과 봄 색이 정적(+)영향이 미치는 것으로 나타났다. 셋째, 자아존중감은 경제성 만족에 정적(+)영향이 미치는 것으로 나타 나 퍼스널컬러인식을 통한 자신감으로 사회생활에 성공할 확률을 높이는 것으로 사료 된다.

The purpose of this study is to investigate the effect of personal color perception of office workers on self-esteem and job satisfaction. The subjects of the study are Seoul. A survey of office workers in Chungcheong Province was conducted, and 251 copies were used for data analysis. The analysis method used the SPSS 26.0 program to process frequency analysis, factor analysis, reliability analysis, (one-way) ANOVA, and post-verification (Scheffe's), and correlation analysis and multiple regression were conducted to find out the correlation between office workers' personal color perception, and the statistical significance level was p<.It was set to 05. Through this research procedure, the following results were derived. First, it was found that winter and summer colors had a positive (+) effect as a result of office workers' personal color perception on self-esteem. Second, it was found that winter and spring colors had a positive (+) effect as a result of office workers' personal color perception on economic satisfaction. Third, self-esteem is found to have a positive (+) effect on economic satisfaction, and it is considered that there is a high probability of success in social life with confidence through personal color recognition.

본 연구는 20∼30대 여성 소비자를 대상으로 퍼스널컬러 인식이 향수 구매행동에 미치는 영향을 실증적 으로 분석하는 것을 목적으로 한다. 이를 위해 20∼30대 여성 300명을 대상으로 설문조사를 실시하고, 수집된 자 료를 SPSS 22.0 프로그램으로 분석하였다. 상관관계 분석 결과, 향수 구매행동은 퍼스널컬러 인식과 유의한 정(+) 의 상관을 보였으며, 연령, 직업, 향수 사용빈도, 구매주기 등 일반적 특성 또한 관련성을 나타냈다. 다중회귀분석 에서는 향수 사용빈도가 가장 큰 정(+)의 영향을, 구매주기는 부적(-) 영향을 미쳤으며, 퍼스널컬러 인식 수준이 높을수록 자신에게 적합한 향수를 선택하려는 경향이 강화되는 것으로 나타났다. 이러한 결과는 퍼스널컬러 인식 이 향수 구매행동의 중요한 결정 요인임을 확인한 것으로, 향수 기획 및 마케팅 전략 수립을 위한 기초자료로 활 용될 수 있을 것이다.

This study investigates the impact of personal color perception on perfume purchasing behavior among women in their 20s and 30s. A survey of 300 participants was conducted, and the responses were analyzed using SPSS 22.0. The results showed that personal color awareness was positively associated with perfume selection, with usage frequency having the strongest positive effect and purchase cycle exhibiting a negative effect. Furthermore, women with higher personal color recognition tended to choose perfumes that better suited their individual color profiles. These findings highlight personal color awareness as a key factor influencing perfume purchasing decisions and provide valuable insights for product development and targeted marketing strategies in the fragrance industry.

This study looked into difference in appearance management behavior in accordance with personal color awareness of single women of 20~30’s. Overall personal color awareness was 3.68, which is higher than average. The recognition status is that 70.1% of people did not exactly know what personal color is. Awareness in accordance with population statistical characteristic was higher for people who are more open minded or have a friend of opposite sex. They rarely had any diagnosis experience. Overall appearance management behavior was highest for skin. The difference in appearance management behavior of makeup was highest in 20’s and of hair, cosmetic surgery, skin behavior was highest in 30’s. Overall appearance behavior management was high if they were open minded, have a friend of opposite sex. Difference in personal color awareness in accordance with appearance management behavior was sorted into a high group and a low group. Overall appearance management behavior and sub factor, such as make-up, hair, and skin-related behavior, was higher in the high group. Also, in accordance with recognition status, overall appearance management behavior and sub factor, such as make-up, hair, and skin-related bahavior, was higher. Furthermore, makeup and hair-related behavior was higher in accordance with diagnosis status.