Earticle

다국적 기업(MNE)의 자회사 혁신 성과는 경쟁이 치열해지는 국제 환경에서 MNE의 생존과 발전에 있어서 중요하다. 지식경영의 관 점에서 자회사 혁신성과를 어떻게 추진할 것인가 하는 문제가 중요한 이슈가 되고 있다. 그러나 선행연구는 지식이질성이 자회사 혁신 성과에 미치는 영향의 메커니즘을 체계적으로 밝히지 않고 있다. 따라서 지식흡수능력과 지식결합능력의 조절 역할에 초점을 맞추어 내부지식이절성 (IKH)과 외부지식이절성 (EKH)가 자회사 혁신 성과에 미치는 영향을 검토하였다. 중국 내 343개 자회사를 대상으로 현장조사를 실시한 결과, IKH는 자회사 혁신성과, EKH는 자회사 혁신성과와 긍정적인 관련성이 있는 것으로 나타났다. 또한, 본 연구 결과는 지식흡수능력이 IKH와 EKH의 자회사 혁신성과에 미치는 영향을 강화시켜 지식흡수능력이 높을수록 IKH와 EKH의 관계는 물 론 자회사 혁신성과도 강화된다는 것을 보여주었다. 지식결합능력 역시 IKH와 EKH와 자회사 혁신성과의 관계를 긍정적으로 조절하 여 지식결합능력이 높을수록 IKH와 EKH의 관계는 물론 자회사 혁신성과도 강화된다는 것을 알 수 있다. 본 연구의 이론적, 경영적 시 사점에 대해 논의한다.

The innovation performance of subsidiaries of a multinational enterprise (MNE) is the key of the MNE's survival and development in the increasingly competitive international environment. The issue of how to promote subsidiary innovation performance from the perspective of knowledge management is becoming an important issue. However, studies do not systematically reveal the mechanisms of the effects of knowledge heterogeneity on subsidiary innovation performance. Thus, based on knowledge-based view, absorptive capability theory and dynamic capability theory, we investigated the impact of internal knowledge heterogeneity (IKH) and external knowledge heterogeneity (EKH) on subsidiary innovation performance by focusing on moderating roles of the knowledge absorptive capability and knowledge combination capability. The results of a field survey of 343 subsidiaries in China indicate that IKH is positively related to subsidiary innovation performance and EKH is positively related to subsidiary innovation performance. Besides, the findings provide that knowledge absorptive capability strengthens the effects of IKH and EKH on subsidiary innovation performance, such that the higher the knowledge absorptive capability, the stronger the relationships between IKH and EKH as well as subsidiary innovation performance. Knowledge combination capability also positively moderates the relationships between IKH and EKH and subsidiary innovation performance, such that the higher the knowledge combination capability, the stronger the relationships between IKH and EKH as well as subsidiary innovation performance. Theoretical and managerial implications of this study are discussed.

This research examined the mediation effects of knowledge absorptive capacity (KAC) and knowledge management capability (KMC), between information communication technology (ICT) implementation and firm performance. In the past, studies investigated KAC and KMC separately. While studies of KAC focus on the flow of information, those of KMC focus on knowledge creation triggered by innovative information. However, KAC and KMC are not mutually exclusive and as such we investigated them together in this research. We surveyed 126 companies and analyzed hypotheses with LISREL analysis. This research provided empirical support for the Nonaka’s contention that the information processing has a positive effect on knowledge creation. We also found that there is a mediation effect between ICT implementation and firm performance. Not only is there a direct effect of ICT implementation on firm performance, but there is an indirect effect through KAC and KMC. KAC has a positive effect on both KMC and firm performance. However, it has been discovered that while KMC has mediation effect, it is not significant as an independent factor for firm performance.

The purpose of this study is to examine the relationship between IT human capability and knowledge transfer and the role of absorptive capacity between them. From the test of both measurement and structural model using Partial Least Squares (PLS), IT human capability is found to be significant to absorptive capacity and knowledge transfer. Absorptive capacity is also significantly related to knowledge transfer. The interesting result found in this study is that the path of absorptive capacity drawn from IT human capability to knowledge transfer is stronger than the direct relationship between IT human capability and knowledge transfer, indicating that absorptive capacity plays an important role in knowledge transfer. This result indicates that IT personnel with stronger technical skill, interpersonal skill and management capability are more likely to acquire and learn knowledge effectively from outside expertise. Moreover, this study shows that absorptive capacity, the individual’s ability to utilize external knowledge is derived from IT human capability and strongly effects on transferring knowledge from outsourcing vendors. This study suggests IT related managers that the development of IT human capability and absorptive capacity should be recognized for a successful exploitation of outside knowledge within a firm. It is also a necessary condition for a successful IT implementation and maintenance independently and economically from outside vendors.

The purpose of this study is to examine the relationship between IT human capability and knowledge transfer and the role of absorptive capacity between them. From the test of both measurement and structural model using Partial Least Squares (PLS), IT human capability is found to be significant to absorptive capacity and knowledge transfer. Absorptive capacity is also significantly related to knowledge transfer. The interesting result found in this study is that the path of absorptive capacity drawn from IT human capability to knowledge transfer is stronger than the direct relationship between IT human capability and knowledge transfer, indicating that absorptive capacity plays an important role in knowledge transfer. This result indicates that IT personnel with stronger technical skill, interpersonal skill and management capability are more likely to acquire and learn knowledge effectively from outside expertise. Moreover, this study shows that absorptive capacity, the individual’s ability to utilize external knowledge is derived from IT human capability and strongly effects on transferring knowledge from outsourcing vendors. This study suggests IT related managers that the development of IT human capability and absorptive capacity should be recognized for a successful exploitation of outside knowledge within a firm. It is also a necessary condition for a successful IT implementation and maintenance independently and economically from outside vendors.

소상공인은 국내 사업체의 67%를 차지하며 고용 창출과 지역경제 유지에 중요한 역할을 담당하지만, 경영환경 변화와 디지털 대응 미흡으로 인해 지속성 확보에 어려움을 겪고 있다. 따라서 본 연구는 소상공인의 사업지식자산과 디지털흡수역량이 사업지속의도에 미치는 영향을 실증적으로 분석하고, 이 관계에서 고객경험(CX)기반 마케팅역량의 매개효과와 인적자산 및 정부지원의존도의 조절효과를 검증하였다. 실증분석을 위해서 소상공인 대표 및 종사자 200명을 대상으로 온라인 설문조사를 실시하고 SPSS 23.0과 AMOS 23.0을 활용하여 연구모형을 검증하였다. 분석 결과는 다음과 같다. 첫째, 사업지식자산과 디지털흡수역량은 고객경험기반 마케팅역량에 정(+)의 영향을, 고객경험기반 마케팅역량은 사업지속의도에 정(+)의 영향을 미쳤다. 둘째, 고객경험기반 마케팅역량은 사업지식자산과 사업지속의도간에 부분매개, 디지털흡수역량과 사업지속의도간에는 완전매개 효과를 나타냈다. 셋째, 인적자산은 디지털흡수역량과 고객경험기반 마케팅역량간, 정부지원의존도는 사업지식자산과 사업지속의도간 부(-)의 조절효과가 있음을 확인하였다. 본 연구의 의의는 고객경험기반 마케팅역량이 소상공인의 사업지속의도를 높이는 핵심 요인으로, 소상공인 인적자산의 수준 뿐 아니라, 변화 수용성과 유연성의 관리가 병행되어야하며, 정부지원 프로그램 설계시 소상공인의 자생력 강화를 고려한 차별적 접근이 필요함을 시사하고 있다.

In South Korea, small businesses account for approximately 67% of all enterprises and play a pivotal role in employment generation and sustaining local economies. However, many face significant challenges in maintaining business continuity due to rapid shifts in the business environment and insufficient digital adaptation. This study empirically examines the impact of business knowledge assets and digital absorptive capacity on small business sustainability intention. Furthermore, it investigates the mediating role of customer experience (CX)-based marketing capability and the moderating effects of human capital and government support dependency. Data were collected from 200 small business owners and employees through an online survey. Structural equation modeling was conducted using SPSS 23.0 and AMOS 23.0. The results indicate that both business knowledge assets and digital absorptive capacity positively influence CX-based marketing capability, which in turn significantly enhances business sustainability intention. Moreover, CX-based marketing capability partially mediates the relationship between business knowledge assets and sustainability intention, while fully mediating the link between digital absorptive capacity and sustainability intention. In terms of moderating effects, human capital negatively moderates the relationship between digital absorptive capacity and CX-based marketing capability, and government support dependency negatively moderates the relationship between business knowledge assets and sustainability intention. These findings highlight the critical role of CX-based marketing capability in fostering sustainable business practices among small enterprises. The study also underscores the importance of balancing human capital development with adaptability and flexibility, as well as the need for differentiated government support strategies that reinforce the self-reliance of small businesses.