Earticle

본 연구는 문화생태학 이론의 틀 안에서 ‘상하이 등불(上海灯彩)’의 브랜드화 경로를 탐색하고, 현대적 맥락에서 무형문화유산이 직면한 생존 문제를 해결함과 동시에 시장 자생력을 제고하는 것을 목적으로 한다. 상하이 등불이 현대 사회환경 속에서 겪고 있는 문화생태 불균형 문제를 중심으로, 본 연구는 문화생태학의 물질적, 행위적, 정신적 세 가지 차원을 통해 이를 체계적으로 분석하고, 그 핵심 문화 유전자를 도출하였다. 이를 바탕으로 ‘식별적응실현’의 구동 모델을 구축하고, 해당 모델을 활용하여 ‘HUDENG PATOU’ 브랜드의 시각 시스템 및 일련의 문화상품 디자인 개발을 수행하였다. 디자인 결과의 유효성을 검증하기 위해, 본 연구는 문화 구조의 계층을 기반으로 설문지를 설계하고, 다섯 가지 차원에서 브랜드 디자인 결과를 정량적으로 분석하였다. 그 결과, 제안된 브랜드 디자인 전략의 유효성과 타당성이 입증되었다. 본 연구는 ‘상하이 등불’을 중심으로 한 탐색적 사례 연구로서, 향후 무형문화유산의 브랜드화 연구에 참고할 수 있는 방법론적 시사점을 제공한다.

This study explores the branding pathway of the “Shanghai Lantern” based on Cultural Ecology Theory, aiming to address the survival challenges faced by intangible cultural heritage in contemporary contexts and to enhance its market sustainability. Focusing on the cultural ecological imbalance in modern society, the study systematically analyzes the material, behavioral, and spiritual dimensions of the Shanghai Lantern and identifies its core cultural elements.Based on these findings, a driving model of “IdentificationAdaptationImplementation” is proposed and applied to guide the development of the “HUDENG PATOU” brand visual system and a series of cultural and creative products. To evaluate the effectiveness of the design, a questionnaire was developed according to the hierarchical structure of culture, and the outcomes were quantitatively assessed across five dimensions.The results confirm the effectiveness and validity of the proposed branding strategy. As an exploratory case study, this research provides methodological insights and practical references for future studies on the branding of intangible cultural heritage.

This study develops and validates an algorithm that automates fire-protection design from architectural drawings. Building-summary tables and annotations are parsed with optical character recognition (OCR) and OpenCV to normalize occupancy, gross floor area, story count, and floor height. Doors and columns are detected by a You Only Look Once v4 (YOLO v4) convolutional neural network, and room boundaries are reconstructed to form space-level metadata. A rule engine derived from the National Fire Safety Code (NFSC) determines installation or exemption for each system and computes equipment placement and wiring. Outputs are written as computer-aided design (CAD) entities through the AutoCAD application programming interface. In tests, table structure and text recognition reached accuracy 0.91, precision 0.89, recall 0.99, F1 Score 0.94, and intersectionover-union 0.83. Average detection confidence was 0.89 for doors and 0.86?0.93 for columns. Checklist comparison yielded about 97% normal outputs, and repeated runs reproduced coordinates and connections, indicating reliable end-to-end automation from image inputs to CAD deliverables.

This paper attempts to take an in-depth study of the importance of teams and their creativity according to changes of recent design paradigm in engineering and to draw conclusions of the sub-domains and their element extraction. For this purpose, theoretical consideration was reviewed to present the definition of creativity and its sub-domains and elements. Besides, the two steps of expert validation test were conducted to extract the definition of creativity and its sub-domains and elements. The team creativity is defined as a team ability to come up with fresh and useful ideas and to lead them to get meaningful results through cooperative interactions among team members to solve problems given to them based on each member's creativity. Totally, 4 subs -domains and 16 sub-elements were extracted to get to know their influence on the team creativity. This includes a team size, characteristics of team members, and a team structure in team organization domain. To evaluate team atmosphere, elements such as sensibility, fellowship, teamwork, reliability, autonomy and open minded feature are included. In the team activity domain, strategies for solving problems, activities for divergent thinking, activities for convergence thinking and team interaction are included. Also, the sub-domain for team management includes a task, process and conflict management.