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한국경영정보학회 Asia Pacific Journal of Information Systems 제31권 제1호 2021.03 pp.43-75
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7,500원
Clearly, the smartphone is increasingly playing a greater role in everyday life, thus providing opportunities to evaluate how well the use of the smartphone meets the requirements of undergraduate students in independent learning outside of a classroom setting. This study used the task-technology fit (TTF) model to explore the effectiveness of smartphone usage to interact with learning materials in independent learning outside of classrooms, the need for smartphone support, and the fit of devices to tasks as well as performance. First, the study used interviews, observation, and survey data to identify what are the most important constructs of smartphones that stimulate students to interact with learning materials in independent learning outside of classrooms. Based on the findings from the exploratory study and Task Technology Fit theory, we postulated the Navigation design, Ergonomic design, Content support, and Capacity as the essential dimension of the smartphone construct. Then, we proposed a research model and empirically tested hypotheses with the structural model analysis. The results reveal a significant positive impact of task and technology on TTF for smartphone usage to interact with learning materials in independent learning outside of classrooms; it also confirmed the TTF and performance have a direct effect on actual use.
클래식음악공연 영상서비스의 지속 사용 의도에 영향을 미치는 요인에 관한 연구 : 과업-기술 적합성 모델을 활용하여 KCI 등재
한국문화예술경영학회 문화예술경영학연구 제15권 2호 통권 29호 2022.08 pp.105-123
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5,400원
본 연구에서는 클래식 음악공연 영상서비스의 주요특성과 이에 대한 사용자의 지속 사용 의도에 대해 연구하였 다. 이를 위해 클래식 음악공연 영상서비스를 구성하는 클래식 음악공연의 구성요인들과 영상서비스의 기술적인 구 성요인들을 확인하고 이러한 요인들이 사용자의 태도형성과 사용 의도에 미치는 영향을 분석하기 위해 과업-기술 적합성(Task-Technology Fit) 모형을 사용하였다. 또한 기존 영상서비스 사용 경험이 클래식 공연 영상서비스의 지 속 사용 의도에 미치는 영향에 대해서도 연구하였다. 연구결과, 클래식 공연의 과업적 요인은 현장성, 공간성, 시각적 특성, 청각적 특성으로, 영상서비스의 기술적 요인은 시스템 품질, 영상화 특성, 편의성, 상호작용으로 구성되는 것으 로 나타났다. 또한 클래식 음악공연 과업 요소는 청각적 요인만 과업-기술 적합성에 영향을 미치는 반면 영상서비스 의 기술적 특성 요인은 모두 과업-기술 적합성에 영향을 미치는 것으로 나타났다. 한편 과업-기술 적합성은 지속 사 용 의도에 긍정적인 영향을 미치는 것으로 나타났으나, 다른 영상 시청 경험은 지속 사용 의도에 영향을 미치지 않는 것으로 나타났다. 본 연구 결과는 향후 비대면 클래식 음악공연 영상서비스의 제작과 제공과정에서 소비자의 만족도를 향상시키고 지속적인 사용을 유도할 수 있는 방안을 마련하는 기초적인 자료로 사용할 수 있을 것으로 판단된다.
This study examines major features of video services for classical music performance and the consumers' intention of using such services. To this end, this paper identifies components of classical music concerts and technical components of video services, which form a video service of classical music performance. In order to analyze how these components affect the consumers’ attitude formation and use intention, this paper utilized the Task-Technology Fit model. It also studied upon how the users' experience of using existing video services impacts continuous use intention of video services for classical music performance. The results of our findings show that realism, spatiality, visibility and auditory senses, which are the task factors of a classical music performance, and the system quality, imaging characteristics, convenience, and interaction, which are the technical factors of a video service are the comprising factors. In addition, this study found that while only auditory components of task factors of a classical music performance affect task-technology fit, all technical factors of a video service impact task-technology fit. On the other hand, task-technology fit was found to have a positive impact on the continuous use intention, while other video viewing experiences had no effect on the continuous use intention. Based on these findings, this paper is expected to provide fundamental data of frame schemes to enhance consumer satisfaction, further inducing consumers’ continuous use in the production and the delivery process of contactless classical music performance services in the future.
[NRF 연계] 사단법인 미래융합기술연구학회 아시아태평양융합연구교류논문지 Vol.12 No.1 2026.01 pp.131-150
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Amid the rapid evolution of digital health services, medical escort platforms that integrate healthcare delivery and digital technology are increasingly vital for enhancing the user experience and improving healthcare accessibility. To investigate the adoption mechanisms of such platforms, this study integrates Task?Technology Fit (TTF) theory and the Extended Technology Acceptance Model (ETAM) to develop a multi-path model of behavioral intention. Empirical validation was conducted using 522 valid samples collected in China. The results showed that Task?Technology Fit has a significant direct effect on usage intention and exerts notable indirect effects via cognitive variables, including perceived usefulness, ease of use, professionalism, and security. Perceived usefulness, as a core construct of ETAM, is a central mediating node across multiple paths, demonstrating chained and straightforward mediation mechanisms. Additionally, perceived professionalism and perceived security, introduced as context-specific extensions, significantly enhance users' perceived value and adoption intention, as influenced by service reliability and technological safety. These findings extended the theoretical boundaries and contextual applicability of Technology Acceptance Models within multitasking, privacy-intensive healthcare environments. This study revealed how task-technology fit influences user decision-making through multiple cognitive pathways. It deepens the explanatory scope of technology?cognition?behavior models. It also offers systematic insights for platform optimization, service design, regulatory governance, and inclusive digital healthcare.
셀프서비스 기술이 도서관 키오스크 서비스 만족과 이용의도에 미치는 영향 연구: 과업-기술 적합성 모델을 중심으로
[Kisti 연계] 한국정보관리학회 정보관리학회지 Vol.41 No.3 2024 pp.1-32
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본 연구는 도서관 서비스에서 셀프서비스 기술 사례인 키오스크의 활용방안을 모색하기 위해 과업-기술 적합성 이론을 적용하여 도서관 키오스크 서비스 이용만족과 지속이용에 영향을 미치는 요인을 밝히고, 이를 통해 도서관 비대면 서비스에 대한 고찰을 수행함을 목적으로 한다. 문헌조사를 통해 키오스크 특성요인을 정리하고 관련 이론을 매개로 한 연구모형을 수립하였다. 도서관 키오스크 이용경험이 있는 이용자들을 대상으로 총 229부의 유효한 설문데이터를 확보하여 SPSS 26.0와 SmartPLS 4.0 프로그램을 활용하여 분석하였다. 분석 결과, 도서관 서비스와 셀프서비스 기술의 적합성에는 키오스크 기술 특성으로 유용성과 유희성이, 이용환경 특성으로 키오스크 친화적 환경이 유의미한 영향을 미친다는 점을 확인하였다. 또한, 도서관 서비스와 셀프서비스 기술 간의 적합성은 도서관 키오스크 이용만족과 지속이용의도에 유의미한 영향을 주는 것으로 나타났기에, 유의미한 요인들을 활용한 도서관 키오스크 서비스 방안을 제안하였다. 추가로, 도서관 비대면 서비스로서 키오스크를 잘 활용하기 위해 도서관 정보자료 제공 목적에 맞도록 운영하고, 도서관 내 여러 장소에 설치하여 접근성을 높이는 방안과 디지털 약자층을 대상으로 키오스크에 대한 긍정적 인식과 학습을 위한 활용교육을 병행할 것을 제안하였다.
This study aims to explore the utilization of kiosks, a case of self-service technology in library services, by applying task-technology fit theory to reveal the factors that affect the satisfaction and continued use of library kiosk services and to conduct a review of library non-face-to-face services. We organized the kiosk characteristic factors through a literature review and established a research model mediated by related theories. We collected 229 valid questionnaire data from users with experience using library kiosks and analyzed them using SPSS 26.0 and SmartPLS 4.0 programs. The analysis results confirmed that the fit of library services and self-service technology was significantly influenced by the usefulness and enjoyment of kiosk technology characteristics and the kiosk-friendly environment of the usage environment attributes. In addition, we found the fit between library services and self-service technology to significantly affect library kiosk usage satisfaction and intention to continue using the kiosk, so this study proposed a plan for library kiosk services utilizing the significant factors. In addition, to effectively use the kiosks as a non-face-to-face library service, we suggest operating them in line to provide library information materials, install them in various locations within the library to increase accessibility, and provide education on how to use them for learning and to raise positive awareness of the kiosks for the digitally disadvantaged.
과업기술적합도 모형을 활용한 모바일 간편결제 서비스 이용의도의 영향요인에 대한 실증연구
[Kisti 연계] 한국IT서비스학회 한국IT서비스학회지 Vol.15 No.2 2016 pp.185-201
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Recently, due to the rapid development of IT (information technologies), a variety of attempts have been made to incorporate IT into other fields such as finance and manufacturing. Among them, a novel concept in the spotlight is FinTech, which is a combined word of finance and technology. FinTech is a line of business demonstrating an innovation development through IT in the financial service industry. One of the most popular types of FinTech is a third-party mobile payment service (MPS), the examples of which can be easily found in South Korea while the actual use of the service is relatively inactive. Therefore, the main purpose of this paper is to empirically investigate influencing factors of intention to use the third-party MPS. Based on individual characteristics and the task-technology fit model, the research model of the study is developed, with switching cost included as a moderating variable. The results of structural equation model testing with 316 potential users of Kakao Pay, one of the most popular business models of the third-party MPS, show that innate innovativeness, task characteristics, and technology characteristics are positively influencing task-technology fit, which in turn significantly affects intention to use the third-party MPS. The negative moderating role of switching cost is also found. These results could help managers develop better strategies to motivate potential users to participate in their services.
중국 여행사 모바일 앱 사용의도에 영향을 미치는 요인에관한 연구:기술수용모형과 과업기술적합의 통합모형을 적용하여
[NRF 연계] 한국관광레저학회 관광레저연구 Vol.30 No.10 2018.10 pp.165-185
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The purpose of this study is to understand the relationship among factors affecting the intention of using mobile APPs based on the theoretical foundations of the Technology Acceptance Model (TAM) and the Task Technology Fit (TTF) Model. A survey was conducted targeting Chinese tourists who had experienced mobile APPs. A total of 505 questionnaires were analyzed using the structural equation model. The findings of this research are presented as follows: First, task technology fit of Chinese travel agencies’ mobile APPs has significant influence on behavioral intention. Second, perceived usefulness and perceived ease of use of Chinese travel agencies’ mobile APPs has a significant effect on behavioral intention. Third, task technology fit has significant effect on perceived usefulness and perceived ease of use.
여행사 ERP 시스템의 활용 및 성과에 관한 연구 -업무기술적합 이론과 기술수용모형을 중심으로-
[NRF 연계] 한국호텔관광학회 호텔관광연구 Vol.17 No.4 2015.07 pp.361-376
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This study aims to integrate the theories of Technology Acceptance Model(TAM) and Task-technology fit(TTF) to assess the impact of the ERP system on the performance of the domestic travel agencies. Research was conducted among employees of four domestic travel agencies adopted use the ERP system to work. Total of 277 questionnaires were analyzed. The results of the study shows that self-efficacy has a positive impact on task-technology fit and social characteristics has a positive effect on the perceived usefulness factor. In addition, the results confirm the integrated model of TAM and TTF has a considerable advantage in explaining the performance of the ERP system, This study result should propose an alternative solution that can increase system usage and the management factors at the enterprise level for the performance of the ERP for the domestic travel industry.
공항서비스 혁신기술과 업무 조직 및 환경의 적합성이 고객만족과 성과에 미치는 영향(TOE-TTF-TAM 통합모형 적용)
[NRF 연계] 한국항공경영학회 한국항공경영학회지 Vol.16 No.2 2018.04 pp.37-60
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본 연구는 인천국제공항서비스 성과평가를 위해 혁신기술수용모형(TAM)을 확장시켜 기술업무환경모형(TOE) 및 기술업무적합모형(TTF)을 통합한 모형을 사용하였다. 공항서비스를 위한 경영혁신기술이 반영된 정보와 업무 및 환경 제공이 여객의 만족과 성과에 미치는 영향요인을 분석하였다. 이를 위해 인천국제공항을 이용한 여객설문조사를 실시하여 구조방정식 모형(SEM)으로 실증 분석하였다. 분석결과를 보면 공항서비스에 대한 여객의 평가는 다음과 같다. 첫째로 혁신정보기술이 반영된 정보제공은 여객 대기시간에 대해 만족을 준다. 둘째로 혁신경영기술이 반영된 업무제공(수속, 하물처리, 세관, 보안, 법무심사)은 여객 대기시간에 대해 만족을 준다. 셋째로 혁신운영기술이 반영된 교통 환경제공이 체크인 대기시간에 대한 불만을 준다. 넷째로 면세점 및 식음료 구매의 편리한 쇼핑 환경제공은 공항서비스에 대해 만족을 준다. 다섯째로 혁신기술과 혁신업무가 결합된 대기시간은 절대평가와 비교평가에서 만족을 주고, 절대평가는 비교평가에 긍정적인 영향을 준다. 여섯째로 공항서비스에 대한 절대평가와 비교평가에 대한 만족수준이 높으면, 공항서비스에 대한 좋은 이미지와 좋은 구전의 성과를 준다. 따라서 인천국제공항은 허브공항으로서 서비스 품질을 높이기 위해 혁신경영기술을 수용하여 업무와 정보 및 교통 그리고 쇼핑 등의 서비스 환경구축과 고객과의 접점 현장에서 고품질의 서비스 제공을 하도록 해야만 한다.
This study extends the Innovative Technology Acceptance Model(TAM) for Incheon International Airport service performance evaluation and uses a model that integrates the technology work environment model (TOE) and the technology work fit model(TTF). The factors influencing the satisfaction and performance of the passengers were analyzed. For this purpose, we surveyed passengers using Incheon International Airport and conducted empirical analysis with the structural. According to the analysis results, the passenger evaluation of airport service is as follows. First, information provision reflecting innovation information technology satisfies passenger waiting time. Second, the provision of services(procedures, cargo handling, customs, security, and judicial review) that reflect innovative management skills are satisfied with passenger waiting time. Third, providing a traffic environment that reflects innovative operation technology complains about the waiting time of check-in. Fourth, duty-free shops and food and beverage shops provide a convenient shopping environment that satisfies airport services. Fifth, latency time, which combines innovation and innovation tasks, gives satisfaction in absolute and comparative evaluations, and absolute evaluation positively affects comparative evaluation. Sixth, if the satisfaction level of the absolute evaluation and the comparative evaluation of the airport service is high, it gives a good image of the airport service and good speech performance. There for, as a hub airport, Incheon International Airport should accept innovation management technology to improve service quality and establish service environment such as business, information, traffic and shopping, and provide high quality service at the contact point with customers.
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