Earticle

The aim of this study is to find out the pattern of Ger form, inner spatial composition of Mongolian Ger house, and to take a dig at the structural or symbolic elements of nomadic architecture of Ger. To the point of view of corresponding to living and space of housing, remarkable characteristics of Ger Architecture is able to pull down and recombine the structures of nomadic house. Even though urbanization of Mongolia has spreading rapidly in a whole nation, most of people preserves traditional housing pattern within Ger. The ways of survey are to study of traditional home of Mongolia, and then field work at residence or mountain area in Ulan Bator and Gorkhi Terelj National Park area. This survey contains the form, size, structure, spatial composition of living space, structure, and materials. There are three results as follows: First, the form of Ger house is like a pyramidal or crown roof style to approximate to the round shape of it. Usually they had lived in nomadic way of life, so the Ger had a movable and flexible structure. Second, the Ger is easy to build up and deconstruct to move or find a new pasture. Third, the Mongolian Ger structure is composed by mainly five elements that are Khana, Khaalga, Toono, Bagana, and Uni. It has a hierarchy of internal spaces which are classified to gender, orientation, and property.

This study examines the influence of spatial elements on perception of amenity and efficiency to propose an effective alternative that can satisfy users' needs for bedroom space. Experiments and surveys were performed for bedrooms of a house, which were created virtually using software. Five bedrooms with different furniture layouts were used and forty subjects participated in the experiments and survey. Results indicate that the perception of amenity and efficiency enhanced, when the widths was longer than depths of bedrooms. Overall satisfaction in terms of amenity was influenced by the width, depth and finishing materials. The influence of a depth was stronger than other elements. The height of space was irrelevant to the satisfaction of amenity. Overall satisfaction in terms of efficiency was influenced by the height, depth and color of material. The width of space was not an influential factor for the satisfaction of efficiency.

· 연구 주제: 본 연구는 베이징 자단박물관의 공간 디자인 요소가 브랜드 이미지 형성에 미치는 영향을 분석하였다. · 연구 배경: 베이징 지탄 박물관은 명·청 시대 지탄 목재 전통 가구의 보존과 홍보를 목표로 하며, 전시와 복원을 통해 문화 보존과 교육을 결합한다. 중국 전통 미학을 반영한 공간 디자인을 통해 브랜드 정체성을 강화하고, 미적 감상과 문화 이해를 촉진하여 문화유산 보존의 선두 주자로 자리매김하고 있다. · 선행연구와의 차이점: 선행연구와의 차별점은 방문객의 인구 통계와 인식에 대한 심층 분석을 바탕으로 공간 디자인이 브랜드 정체성에 미치는 구체적 영향을 규명하고, 특히 표현적 요소가 박물관의 몰입형 환경 조성에 미치는 핵심적 역할을 강조한 점에 있다. · 연구방법: 본 논문은 공간 구성요소가 브랜드 이미지 형성에 미치는 영향을 구체적으로 분석함으로써, 표현적 요소(디스플레이, 조명)와 건축적 요소(정면, 천장)가 방문객의 인식과 경험에 미치는 역할을 강조했다. · 연구결과: 분석결과, 디스플레이와 조명이 표현적 요소 중 가장 큰 영향을 미쳤으며, 파사드와 천장은 구축적 요소 중 중요한 역할을 하는 것으로 나타났다. 이러한 결과는 박물관의 공간 디자인이 브랜드 정체성을 강화하고 방문객의 경험을 향상시키는 데 중요한 역할을 한다는 것을 시사한다. 본 연구는 향후 박물관이 공간 구성 전략을 수립하는 데 실질적인 기여를 할 수 있을 것으로 기대된다. · 공헌점 및 기대효과: 본 연구는 베이징 자단박물관의 공간 디자인 요소가 브랜드 이미지 형성에 미치는 영향을 분석하였다. 이를 위해 표현적 요소(로고, 심볼, 마감재, 조명, 디스플레이, 가구)와 구축적 요소(파사드, 출입구, 바닥, 벽, 천장)를 중심으로 조사를 진행하

· Research topics: This study analyzed the influence of spatial design elements of the Beijing Jidan Museum on the formation of brand image. · Research background: Beijing Jitan Museum aims to preserve and promote traditional Zitan wood furniture during the Ming and Qing eras and combines cultural preservation and education through exhibition and restoration. It has strengthened its brand identity through spatial design reflecting traditional Chinese aesthetics. It has established itself as a leader in preserving cultural heritage by promoting aesthetic appreciation and cultural understanding.. · Differences from prior research: This study differs from previous studies in that it identifies the specific impact of spatial design on brand identity based on an in-depth analysis of visitor demographics and perceptions and emphasizes the key role of expressive elements in creating an immersive environment in museums. · Research Method: · Research method: This paper analyzed the impact of spatial components on brand image formation, specifically focusing on the role of expressive elements (display, lighting) and architectural elements (front, ceiling) in visitors' perceptions and experiences. · Research results: The analysis found that the display and lighting had the greatest influence among the expressive elements, and the facade and ceiling played an important role among the constructive elements. These results suggest that the museum's spatial design is important in strengthening brand identity and enhancing the visitor experience. This study is expected to make a practical contribution to establishing a spatial composition strategy for museums in the future. · Contribution points and expected effects: This study analyzed the influence of spatial design elements of the Beijing Jadan Museum on the formation of the brand image. To this end, the survey was conducted focusing on expressive elements (logos, symbols, finishes, lighting, displays, furniture) and constructive elements (facades, entrances, floors, walls, and ceilings), and how each affects the museum's brand image was reviewed through regression analysis.