Earticle

본 연구는 스마트 밴드 구매에 있어서 구매자들이 어떤 요인으로 구매하는지를 알아보는 것에 목적을 두었다. 특히 요즈음 현대인들의 가장 큰 관심사 중 하나인 개인 헬스케어를 중심으로 스마트 밴드에 대한 인식을 조사하고 사용자들의 요구를 알아보기 위한 연구를 진행하였다. 스마트 밴드는 현재 웨어러블 디바이스 시장에서 가장 높은 점유율을 나타내는 제품이다. 이것은 현대인들이 얼마나 자신의 개인 헬스케어에 관심을 쏟고 있는지에 관한 반증이라고 볼 수 있다. 따라서 본 연구는 스마트 밴드를 사용하고 있지 않은 사람들을 대상으로 어떠한 요소 를 가장 고려하여 스마트 밴드를 구매할 것인가에 대해 알아보았다. 그 결과 스마트 밴드 구매에 있어서 스마트 밴드의 개인 헬스케어 기능보다는 제품의 외관적인 디자인과 하드웨어적인 성능을 더욱 중요시한다고 알 수 있었고 근본적으로 스마트 밴드 자체의 필요성을 느끼지 못했다. 이 연구로 인해 더 다양한 스타일의 스마트 밴드의 출시를 통해 모든 사용자들이 만족할 수 있는 제품 개발과 연구가 계속해서 이루어지길 희망한다.

The purpose of this study is to investigate what factors buyers buy in smart band purchasing. Especially, The study was conducted the perception of smart bands, focusing on personal healthcare, which is one of the biggest concern of today 's people, and investigating the needs of users. SmartBand is the product with the highest market share in the wearable device market. It is an indicator of how much modern people are interested in their healthcare. Therefore, this study investigates non-users who are not currently using smart bands, and what factors to consider when buying smart bands. As a result, it was found that the design of the product and the hardware performance are more important than the smart band 's personal health care function in purchasing the smart band, and fundamentally, the smart band itself was not needed. Especially, people aged 20-30 years have been burdened with using smart bands continuously.

본 연구의 목적은 관광의 상품적 특성을 고려하여 관광옴니채널의 구매단계에 대한 실증분석을 통한 이론적·실무 적 시사점을 제공하자 함이다. 연구의 절차 및 방법은 이론적 연구에 의거하여 가설 설정하며 설문조사를 통한 실증분석을 하는 것이다. 연구분석 결과로서 1) 구매단계에서의 관광옴니채널의 선택요인과 만족도간에는 긍정적 영향관계가 있으며, 2) 관광객의 옴니채널에 대한 만족도가 높을수록 관광상품에 대한 구매의도는 높아지며, 3) 관광옴니채널 선택요인(편의 성, 신뢰성)과 만족도간의 관계에 대하여 관광경험은 정(+)의 조절 역할을 하며, 4) 관광옴니채널 선택요인(신뢰성)과 만족 도간의 관계에서 재무적 위험은 부(-)의 조절 역할을 하는 것으로 나타났다. 이상과 같은 실증분석결과는 편의성과 경험을 중시하는 일반적인 옴니채널의 지식체계를 관광분야로 확장시켰다는 점에서 본 연구의 의의를 가질 수 있겠다. 향후는 관 광옴니채널이 발달함에 따라 보다 다양한 변수와 설문체계가 적용된 분석이 이루어져야 할 것이다.

On the tourism purchasing stage, this study is focused on analyzing the relationship among tourism omnichannel selecting factor, satisfaction and purchasing intention considering the moderator effects of tourism experience and perceived risk. Based upon antecedent studies and literature about tourism omnichannel, We presented the study model and hypotheses. For the accurate analysis, we did field survey with 400 respondents. The results are as follows. First, the positive relationship are found between channel selecting factors during purchasing and tourism omnichannel satisfaction. Secondly there is a positive relationship between tourism omni-channel satisfaction and tourism purchasing intention. Thirdly tourism experience is proved as a positive moderating effect between channel selecting factors during purchasing and tourism omni-channel satisfaction. But the moderating effect of perceived risk is negative between them.

본 연구의 목적은 자사주매입 기업의 재무구조 특징과 매입 동기가 기업의 재무구조 변화와 관련되어 결정되었는지 검증하는 데 있다. 2008년부터 2010년까지 총 3개년 동안 자사주매입기업 390개 표본을 대상으로 자사주매입 결정요인에 대해 검증한 결과는 다음과 같다. 첫째, 자사주매입 이전 연도의 기업규모가 큰 기업일수록 자사주매입을 선택할 동기가 큰 것으로 나타났다. 둘째, 자사주매입 이전 연도의 현금보유수준 규모가 큰 기업일수록 자사주매입을 선택할 동기가 큰 것으로 나타났다. 셋째, 자사주매입 이전 연도의 레버리지비율이 낮은 기업일수록 자사주 매입을 선택할 동기가 큰 것으로 나타났다. 넷째, 자사주매입 이전 연도의 대주주지분율이 낮은 기업일수록 자사주매입을 선택할 동기가 큰 것으로 나타났다. 다섯째, 자사주매입 이전 연도의 현금배당비율은 자사주매입 유․무에 영향을 미치지 않는 것으로 나타났다. 이는 우리나라 기업의 현금배당수준이 자사주매입 동기에 영향을 미치지 않는다는 선행연구와 일치한 결과로 나타났다. 본 연구에서는, 자사주매입 가설의 이론적 근거와 실제 자사주를 매입한 결과가 일치하는지를 분석해 자사주 매입을 고려하는 기업과 주가와 관련된 자본시장에 효과적인 정보가 제공될 것으로 기대한다. 또한 자사주 매입결정 정보가 정보이용자들의 의사결정에 긍정적인 정보로 전달되는데 기여할 것이다.

The objective of the study is to verify that the reasons for the purchase of the stocks of our company are related to the companies’ financial structures. The study was on 390 companies which purchased the stocks of our company for three years, 2008 ~ 2010, and the result of the study is as follows. First, companies which are big in size a year prior to the time of stock purchasing have a greater motive to purchase the stocks of our company. Second, companies which have great cash availability a year prior to the time of stock purchasing have a greater motive to purchase the stocks of our company. Third, companies which have low leverage rate a year prior to the time of stock purchasing have a greater motive to purchase the stocks of our company. Fourth, companies where the share amount of large shareholders are low in percentage of the total a year prior to the time of stock purchasing have a greater motive to purchase the stocks of our company. Fifth, it appears that the cash dividend ratio a year prior to the stock purchasing do not influence companies’ decision to purchase the stocks of our company. It corresponds to the result of previous study that cash dividend status does not influence the motive to purchase stocks in Korea. This study is expected to provide companies that are considering the purchase of the stocks of our company with appropriate information by analyzing whether the hypothetical motive for stock purchasing and the authentic one correspond. Also, this information will contribute to companies’ positive decision making.

This study is designed to measure the impact of a car’s horse power and torque - aspects related to performance among various factors that affect consumer purchase decision-on consumers when buying a car. The research of the results can be interpreted as indicating that the premise, “The impact of torque and horsepower on consumer purchase decision is not significant,” is true.

A Service Industry’s performance has a strong tendency in relying on the Moments of Truth : the moment that a customer encounters a service. The Moments of Truth, proposed by Jan Carlzon, has developed into the Service Encounter theory. The Service Encounter means the customers’ encounters or contacts with services ; the customers, through this moment, are provided with positive images of the service industry, thus, make their decision on the purchase. This research proposes, theoretically, a primary factor in customer purchasing decision through studies on the relationship between the previous researches on the Service Encounter and the Purchasing Decision Theory. The Power Process approach was used to in this research to address the issue. Power is a social energy that has an ability to alter relationships. This power fundamentally affects the internal and external behaviors. The subject of power can create the resources of power by causing the interactions of the elements of power, desire, value, environment, and relationship. The resource of power is created by dynamic interactions of the elements of power in the center with desire, value, environment, and relationship. This dynamic process is explained as the Power Process. Therefore, the service encounter, an important concept that triggers the customer purchase, should be analyzed through the Power Process approach that has been adjusted through the purchase modeling. The research of Power Process approach on the service encounter will provide consistency to the service industry; it will also increase the controllability and predictability on their internal and external customers.

The purposes of this paper are to estimate and identify which factors affect the consumer purchasing intentions and type differences by using the local food farmer's market. A survey of 273 local food farmer's market user was carried out April 2014. For this matters, This paper was using TPB(Theory of Planned Behavior), SEM(Structural Equation Model) and Binary Logit Model. As results, The consumers purchasing intentions were significantly influenced by Attitude of using and Usefulness. Additionally, the consumer's satisfaction and confidence were different by type of local food farmer's market. In ground of this results, This paper has proposed 5 implication(advertise & promotion, efficient retail system, characteristics of region, organized operating system, selecting an operator and shop types for the region).

본 연구는 축산물이라는 제품영역에 브랜드 구축의 논리를 적용하려는 시도가 발현되기 시작한 것을 기점으로 축산물이 지니는 제품영역 차원의 특성과 시장 상황의 변화라는 변수를 소비자행동의 차원에서 조사하기 위한 것이다. 단순한 식품의 개념으로 생각했던 축산물 영역에 FTA 협정 등에 의한 시장 개방 영향과 소비자의 라이프스타일 변화라는 사회적 변동요인이 등장했기 때문이다. 이에 본 연구는 소비자 태도와 구매행동의 결정요인을 파악함으로써 축산물 브랜드 구축과 적용 및 확장에 대한 실증적 근거를 마련하는 것을 목적으로 하고 있다. 조사대상 공중으로서의 표본은 구매행동에 직접적으로 참여하는 주부 계층인 KT 경기지사 소속 설계사 중에서 선정했다. 표본의 크기는 전체 237명이었다. 연구의 결과를 종합해 볼 때 축산물제품 브랜드 가격의 차이와 원산지 및 품질 관련 요인은 소비자 구매행동에 있어서 신뢰도를 결정하는 중요한 요인으로 인식되고 있음을 알 수 있었다. 축산물 브랜드에 대한 신뢰도는 다른 공산품 영역과는 달리 건강과 직결되는 부분으로 보편적 가치의 범위를 넘어서는 의미를 지니고 있기 때문으로 해석된다.

This study is to establish the consumer attitude and purchasing factor formation process of stock farm products brands. So this study intended to show the influence and process of brand attitude factor between brand purchasing as decision factor formation on stock farm products brand. Therefore, survey go side by side will conducted for the consultants in a governor of Kyounggi belong to the KT. For the research sample was consists of 237 persons. The results showed that difference of price in a stock farm product brand and provenance factors are most important means for purchasing factor formation process. Moreover, this study met with significant results when maintained the consistency of stock farm products brands strategy between personality factor and attitude formation process. So this study may give useful guide for communicators to stock farm products brands strategy using various communication tools about appeal range and message construct in brand perspective.

According to the fluctuation of Life style, the enterprises have been beginning to have the attention regarding customer relationship in the midst of competitors between companies to keep up epoch-making world. The objection of this study is that first we extract out hotel industry’s CRM application factor from established bibliography study and then analyze practically how much affect this factor to the customer satisfaction and how much influence customer loyalty caused by customer satisfaction. The result of this research, first it showed that the analyzing and integrated view except the aspect of the practical factor of CRM can affect customer’s satisfaction. Second, another result is that customer satisfaction via these factors can influence customer loyalty indeed; it can affect the verbal effect. Hence, if customers meet their expectation, this thing can produce an effect on revisitation and the brand image as well.

The objectives of this study are to analyze major factor differences in rice-purchasing of housewives and to test differences of two housewives groups using the Two Sample T-test. The results showed that housewives considered the condition of choice as an important factor in buying the rice specially (1) safety (2) high nutritive value (3) shape (4) cultivation area, etc. And five factors are estimated as a result of factor analysis using housewives' intention data in Seoul province. They also showed that the major differences of two housewives groups are residential district, employment existence, standard of education and residential type. Therefore producers or processors of rice have to consider differential factors in rice-buying. Also, They emphasize health and safety in marketing strategies for enlargement of rice-selling.

본 논문은 브랜드 쌀 구매에 영향을 미치는 요인(factor)들이 소비자 특성에 따라 차이가 있는지를 분석하기 위한 목적으로 수행되었다. 분석을 위하여 서울시에 거주하는 1,000명의 주부를 대상으로 설문조사를 실시하였으며, 그 주요 내용은 다음과 같다. 먼저 주부들이 쌀 구매에 영향을 미치는 11개 항목을 5점 리커르트 척도를 이용하여 분석하였다. 그 결과 소비자들이 가장 높은 점수를 부여하는 것은 쌀의 잔류 농약 정도로서 4.12점이 나왔고, 영양가 높은 쌀(4.01점), 쌀알의 모양(3.96점) 및 쌀의 생산지(3.88접) 등의 순서로 나타났다. 요인분석을 위해 고유치(eigen value) 값이 0.8 이상인 경우를 기준으로 요인 수를 분석한 결과 다섯 가지의 요인이 추출되었으며, 그 특징은 유형적 차원과 무형적 차원으로 구분되었다. 전자인 유형적 차원은 건강성 요인(잔류농약, 도정일자, 완전미 여부), 지역성(생산지), 외관성(크기, 모양) 및 가격성 등의 가시적 차원으로 소비자가 쉽게 판단하거나 쌀간의 비교가 용이한 특성이며, 후자는 심리적 속성이나 상징성을 의미하는 것으로서 브랜드 상표와 품질 인증 마크가 가지는 신뢰성 등이 영향을 미치는 것으로 분석되었다. 무형적 차원인 식품의 안전성이 도시 주부 간 쌀 구매에 미치는 차별성을 알아보기 위하여 정규성 검정 결과에 따라 독립 2표본 T-검정을 실시하였다. 분석에서 도시주부가 특성별로 두 집단으로 구분되는 기준은 자의적 분류보다는 공통적인 기준을 이용하고자 평균값(나이, 학력, 소득, 동거가족 수)을 기준으로, 그 외의 경우는 더미변수(주부직업 유무, 주거형태 및 거주지역)를 이용하여 구분하였다. 식품의 안전성으로 추출된 요인 값의 평균에 대해 두 집단간 차이를 검정하였으며, 분석 결과 주거형태가 1％ 유의 수준에서, 주부취업 여부 및 거주지역이 각각 5％ 유의수준에서 통계적 유의성이 있는 것으로 분석되었다. 반면 주부간의 나이, 학력, 소득수준 및 동거가족 수에서는 유의미한 결과가 추정되지 못하였다. 본 연구결과를 볼 때, 식품의 안전성 요인을 포함하는 쌀의 마케팅 전략은 취업주부, 아파트 거주자 및 강남지역 주부들을 대상으로 한 판매활동 강화가 요구된다. 아울러 통계적으로 유의미한 결과를 나타내는 도시 주부의 특성 변수들을 세밀하게 구분해서 분석하는 시장세분화 연구가 필요하다.

Factor analysis is estimated using housewives's intention data in Seoul province. Rice consumers considered safety, high nutritive value, shape and cultivation region as important factors in buying rice. The factors of food safety are brand and quality certification mark. The differences of two housewife groups on safety factor are caused by residence type, employment existence and residence region. The marketing strategies for rice containing food safety target housewives living in apartment, Gang Nam region. Also selling extension for target consumers housewives should be employed.

This study researched housewives who are responsible for their family’s daily meals and for developing their family member’s eating habits. It subdivided the subjects into market types according to Broiler chicken- purchasing and consumption lifestyles, and analyzed demographic characteristics, consumer behavior, and consumer needs. The study, which involved 500 housewives who live in capital area, divided the subjects into 4 groups according to 5 main lifestyle factors. The groups were LOHAS- ism, Gourmandism, Conmmom-ism, and Unconcern-ism according to the individual main factor characteristics. LOHAS-ism (30.4%) is the largest group and attaches great importance to health and quality and appears higher information related to consumption intention, quality judgment standards, and needs to consumers. Gourmandism (23.8%) is the second largest group that shows characteristics of enjoying taste and trying new foods. Conmmom-ism (23.6%) enjoys delivery foods and eating-out, and considers quality. Unconcern-ism is the group that enjoys delivery foods based on convenience. Unconcern-ism shows significant differences from the other groups regarding consumer intention, consumer obstacle factors, and consumer needs (P<0.001). Considering the diverse characteristics of each groups, setting the study direction, marketing the business and brand, and product planning are needed.

This study segments the markets by lifestyle of the Hanwoo consumers and segments the Hanwoo consumers into different types to look at the population characteristics through empirical testing to find the appropirate marketing strategy for detailed markets. As study results, the lifestyle divides into the five factors of taste-and pleasure-oriented, quality-oriented, affordable price-oriented, health-oriented, and country of orgin-oriented, and the market divides into the four detailed submarkets of conservatism,LOHAS-ism, gourmandism, and cheap-ism. By analyzing results to see whether there are any differences in demographic characteristics, consumption characteristics, and consumer needs from detailed markets, a difference, which can derive the marketing strategy, was found in the consumption behavior by each group. The result of this study has practical meaning because it segments the markets of the Hanwoo consumers by their lifestyles and provides the basic information to establish the suitable marketing strategy of the specific characteristics of the submarkets.

This study was a preliminary investigation of healthy breads in the domestic bakery industry and examined conditions for consumer purchases. The analyzed data will be used for future product improvements within for the domestic bakery market. The key results were as follows: First, the subjects' choosing of healthy breads was 'Usually' (34.1%) and women were more knowledgeable about healthy breads than men. About 31.2% of the subjects responded 'Do not know well', but 98% had clear purchase intentions and showed positive acclaims for healthy breads. Second, the ranking of selection factors that subjects considered when buying healthy breads was 'curiosity>taste>safety>health>price>diet>employee representation> brand'. Women (3.89) had more sensitive reactions than men (3.47) to the 'Diet' variable, and there were statistical differences in 'Health', 'Taste', and 'Employee explanation' (p<0.05, p<0.001). Finally, highly educated considered brand more (3.87).

Purpose: In line with the 2050 carbon-neutral declaration, the agricultural sector is required to reduce greenhouse gas emissions. Korea has implemented a low-carbon agricultural product certification s ystem for Net-Zero in this sector. Expanding the consumption of low-carbon certified agricultural products is essential for achieving national greenhouse gas reduction targets. This study examines the key factors influencing consumer purchasing decisions and their willingness to pay. Research design, data, and methodology: A survey was conducted in 2021 with 862 participants from the Rural Development Administration’s agricultural and food consumer panel, including 392 individuals who had experience purchasing low-carbon certified agricultural products and 470 without such experience. Frequency analysis was used to examine the participants' demographic characteristics and perceptions of low-carbon products. Additionally, Logit and Ordered Logit models were employed to identify the key factors influencing purchasing decisions and willingness to pay for low-carbon agricultural products, given their ability to analyze categorical outcomes and consumer preferences. Results: The study emphasizes the importance of promoting the environmental and ethical values of low-carbon agricultural products. Consumers who perceive these products as contributing to environmental protection and climate change mitigation are more likely to purchase and pay for them. Furthermore, raising awareness of Green Cards and Carbon Points is crucial, therefore these programs must be promoted to encourage the consumption of low-carbon products. Implications: Highlighting the environmental and ethical values of low-carbon products is critical to increasing consumer purchase intentions and willingness to pay. Additionally, awareness of Green Cards and Carbon Points is currently low, necessitating more promotional efforts to link these programs with the consumption of low-carbon agricultural products.

The objective of this study is to identify the relationship among social factor, smartphone dependency, user satisfaction, and switching barrier. Despite the tremendous growth in the use of smartphones in recent years, little has been done to investigate the influences of social factor on the constructs. The measures used in this paper were appropriately developed based on previous studies and tested 211 respondents of Jinju city of Gyeongnam with a cross-sectional questionnaire survey. The results of the empirical analysis indicated that social needs and influence affect positively smartphone dependency. Smartphone dependency affects positively user satisfaction but does not affect switching barrier. User satisfaction and social influence affect positively switching barrier. This implies that the higher user satisfaction and social influence are, the higher switching barrier is. Thus, managers of smartphones should build a strong switching barrier to defend their customers against competitors through enhancing social influence and user satisfaction.