Earticle

본 연구는 고부가가치 산업인 전시회를 방문하는 참관객들의 만족도를 향상할 수 있 는 방안을 논의하는 것으로 목적으로 실시되었다. 전시회의 특성을 고려하여 서비스스 케이프, 혼잡지각, 만족도 등의 변수를 활용하여 ‘2019 내나라여행박람회’ 참관객을 대상으로 실증분석을 실시하였다. 현장 설문조사를 통해 총 1,141개의 유효표본을 확보 하였으며, 연구 목적을 달성할 수 있도록 분석을 실시하였다. 전시회 서비스스케이프를 구성하는 요인으로 편의성, 쾌적성, 매력성, 인적서비스 등으로 나타났으며, 혼잡지각은 인적 혼잡지각, 공간적 혼잡지각 등으로 선행연구를 지지하는 것으로 나타났다. 또한, 서비스스케이프와 혼잡지각과 만족도 간의 부분적으로 유의한 영향관계를 규명하였으 며, 3단계 회귀방정식을 활용하여 혼잡지각의 부분적인 매개효과를 검증하였다. 마지막 으로 본 연구의 한계점과 더불어 향후 연구방향을 제시함에 따라 관련 연구들의 발전 에 기여하고자 노력하였다.

The purpose of this study was to discuss ways to improve the satisfaction of visitors to exhibitions, which are high value events for the industry. To understand the characteristics of exhibitions, an empirical analysis was conducted on the visitors of the ‘Korea Travel Expo 2019’ by using variables such as servicescape, perceived crowding, and satisfaction. A total of 1,141 valid samples were obtained through an on-site survey. As a result of the analysis, convenience, comfort, attractiveness, and human service were found as factors constituting the servicescape of the exhibition, and the perceived crowding was found to support the preceding research with human crowding and spatial crowding. In addition, the partially significant influence relationship between servicescape, perceived crowding and satisfaction was investigated, and the partial mediating effect of perceived crowding was verified using a 3-step regression equation. Lastly, this study attempted to contribute to the development of related studies by suggesting future research directions while considering the study’s limitations.

Prevention of electric-shock accidents caused by worker negligence in areas having live wires is the topmost priority in work safety management. Because of the invisible nature of such areas, workers are entirely dependent on notifications from live-wire alarms while working with live wires, and the risk of electric-shock accidents is ever present in areas with live wires because of the volatility of the live-wire work radius. These issues have created a need for the development of systematic theoretical and practical measures for safety management. In this study, we analyzed the change in the failure rate of a live-wire alarm with a change in its failure inspection cycle and the impact of electric-shock accidents due to uncertainty in the worker's work radius. Inspection of 200 live-wire alarms in live-wire areas at 6-month intervals revealed that an average of 3 alarms were defective and replaced. On the basis of this information, we calculated the failure rate of live-wire alarms used in live-wire areas and the optimal replacement cycle of these alarms and used Monte Carlo simulation techniques to estimate the impact of electric shock accidents according to work radius variability. We anticipate our study to have practical applicability in work safety management in live-wire areas and in the prevention of electric-shock accidents.