Earticle

최근에 인터넷 포털 기업들은 기존 고객을 유지하고 신규고객을 유치하기 위해 이메일 용량 증대를 앞다투어 발표하고 있다. 그러나 이러한 전략이 사이트 이동에 따른 고객 전환비용의 발생 때문에 성공적일지는 확실치 않다. 따라서 그들의 전략이 실효성이 있을지를 알아보기 위하여 본 연구는 용량 증대로 인한 이메일 서비스의 고객 전환의도에 영향을 미치는 직접적 요인들과 상황적 요인들을 검토한다. 연구 결과는 대안의 매력, 전환비용, 고객 만족 모두가 이메일 서비스의 고객 전환의도에 상당한 직접적 영향을 가지는 것으로 나타났다. 또한 대안의 매력은 고객 전환의도에 대한 조절효과가 있는 것으로 나타났으나 전환비용은 어떠한 조절 효과도 보이지 않았다. 결론적으로 인터넷 포탈 기업들의 공격적인 용량 증대 전략은 고객 베이스를 증대할 수 있는 효과를 거둘 가능성이 매우 높아 보인다.

Recently Internet portals contend with each other to expand their customer base by providing customers with a much amount of e-mail storage. But This strategy may not be successful because of customers' switching cost following site moving. Therefore, in order to reveal whether their strategy makes sense, this study investigates the direct and contingency factors affecting customer switching intension of e-mail services in portal sites. The research results show that attractiveness of alternatives, switching cost, and customer satisfaction have a significantly direct impact on customer switching intension of e-mail services. Also, attractiveness of alternatives alone has an moderated effect on customer switching intension but switching cost does not. Thus, Internet portals may reap the harvest from their recent aggressive action.

Manners is important factor of healthy family life and helps to form diverse human relationship properly at university and society. The main purpose of this research was to emphasize the importance of manners by examining university student's conduct of manners which is basically demanded for harmonious social life and progressive human relationship. First, the health level of the conduct of the subject students appeared to exceed the average. Second, as a result of examining conduct of manners and strengths of healthy family life, it has been analyzed that humanitarian value, number of siblings and realization of the significance of the healthy family life are serious variables. Third, it has been analyzed that the higher the level of university student's conduct of the manner of family life, the higher the level of strengths of healthy family life.

The objective of this study is to induce the importance of manners through the relation between the implementation of manners and degree of life satisfaction in adolescents and to examine positive variants that can enhance degree of life satisfaction A total of 413 questionnaires were used as the final data for this study. The results of the study are as follows. 1. The implementation of manners in adolescents was just above the median. In particular, the lowest sector was in public manners and communication manners requiring intensive activation measures. The variables influencing the results were the score, internal-external control, perceptiveness to the importance of propriety 2. On the level of satisfaction with life as a general, the study showed reasonable standards. The variables influencing the results were the score, internal-external control, gender-role attitudes, perceptiveness to the importance of propriety. Also, considering that implementation of manners contributed to enhancing the level of satisfaction, the establishment of a healthy manners culture of adolescents in required.