Earticle

초록

영어

This study is to investigate factors that affect usage change in mobile data service (MDS). In the first, an exploratory study based on 378 survey responses was conducted to learn about important decision factors of MDS usage. It revealed discrepancy between the influencing forces of usage increase and those of usage decrease. Based on the findings from the exploratory study and the two-factor theory, we postulated information quality as the motivator and system quality as the de-motivator (or hygiene) of MDS. Then, a confirmative study was undertaken on their respective role in encouraging and discouraging the usage of mobile data service. A research model was proposed and subsequent hypotheses were empirically tested with partial least square (PLS) based on 478 responses from the users of mobile data service. It was learned that information quality (as a motivator) was positively associated with usage increase in mobile data service, but system quality (as a de-motivator) was not. Also, system quality was negatively associated with usage decrease, but information quality was not. Lastly, their association strength was partially moderated by the type of motivation for using MDS.

키워드

저자

• 이상훈 [ School of Business, Yonsei University ]
• 이일경 [ School of Business, Yonsei University ]
• 이호근 [ School of Business, Yonsei University ]
• 박현지 [ Dept. of Tourism Management, Tongmyong University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국경영정보학회 정기 학술대회 [KMIS Conference]

• 간기

  반년간

• 수록기간

  1990~2025

• 십진분류

  KDC 325 DDC 658