Earticle

초록

영어

The purpose of this study was to investigate the consumption value and eating-out behavior
of male and female undergraduate students. Consumption value and consumption behavior
with regard to eating-out was examined utilizing by FGI method and sample survey. The major
findings are as follows: First, consumption values of eating-out behavior were classified into
seven different factors; pleasure, relaxation, respect, ostentation, newness, social relationship,
and utility factors. There were significant differences in consumption values between male and
female students. Female students tended to pursue pleasure and social relationship more than
male students did.
Second, eating-out consumption behavior of male and female students were significantly
different, in general. First of all, female students used to go to the restaurants which were
superior in taste, friendly service, and convenient atmosphere. Male students were likely to
spend more money per person for eating-out than female students and they preferred Korean
foods to western foods while female students preferred western foods as well as Korean foods.
However, there was no significant difference in how often and when they did eating-out
between male and females. For the expenditure of eating-out, male student who ate with girl
friend spent the highest cost.

한국어

본 연구에서는 대학생 소비자들의 외식가치와 외식행동을 파악하고 성별 차이를 분석하였다. 대학생들이 외식을 통해 충족시키고자 하는 외식가치는 ‘쾌락’, ‘여유’, ‘존중’, ‘과시’, ‘호기심 충족’, ‘사교’, ‘실용’의 7가지가 제시되었다. 외식행동 중 외식횟수는 월평균 8회 정도였고 남녀모두 요일과 무관하게 외식하며 가족보다는 주로 친구나 연인과 외식을 자주 하는 것으로 나타났다.
외식비는 가족이나 친구와 외식할 때는 남녀차이가 없었으나 연인과 외식할 때는 남자가 더 많이 지출하는 것으로 나타났다. 외식메뉴에 있어서도 친구들과 외식을 할 때 남자는 한식을 여자는 양식을 상대적으로 더 선호하였는데 연인과 외식을 할 때는 남녀모두 양식을 더 선호하였다.

목차

요약
 Ⅰ. 서론
 Ⅱ. 문헌고찰
  1. 외식의 개념
  2. 외식비 지출과 외식시장
  3. 대학생 소비자의 외식가치와 외식행동
 Ⅲ. 연구방법
  1. 자료수집 및 조사도구
  2. 자료 분석 방법
 Ⅳ. 연구 결과
  1. 대학생 소비자의 외식가치
  2. 대학생 소비자의 외식행동
  3. 대학생 소비자의 외식가치와 외식행동
 Ⅴ. 결론 및 제언
 참고문헌
 Abstract

키워드

저자

• 한미희 [ Han, Mihee | 가톨릭대학교 소비자학과 석사 ]
• 김경자 [ Kim, Kyungja | 가톨릭대학교 소비자학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  소비자정책교육연구 [CONSUMER POLICY AND EDUCATION REVIEW]

• 간기

  계간

• pISSN

  1738-9194

• eISSN

  2508-7991

• 수록기간

  2005~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 321 DDC 330