Earticle

초록

영어

The purpose of this study is to document information that managers of hotels may use as a reference in management decision making and in establishing strategy. The study looked at customer satisfaction after using the service and their behavioral intentions. For an analysis of empirical evidence, statistics package SPSS version 12.0 was used and the method of analysis was as follows:
a. Hypothesis 1 is adopted that service quality of hotel weddings would positively affect the customer satisfaction.
b. Hypothesis 2 is adopted that service quality of hotel weddings would positively affect the customers’ intentions of recommendation.
c. Hypothesis 3 is adopted that customer satisfaction would affect any intentions of reommendation.
The reasonability of the measurement seems to be confirmed as such a result is identical to existing studies. Accordingly, items suggested in this study may contribute to creating a tool for the purpose of measuring service quality of hotel weddings.
Based on this study customers of hotel weddings also attach importance to other attractive elements deluxe hotels offer, along with wedding facilities and wedding service. It is important that this study plans to also suggest ideas for further study.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 서비스 품질
  2. 고객만족
  3. 추천의도
 Ⅲ. 연구 설계
  1. 연구모형
  2. 가설의 설정
  3. 표본 및 조사 설계
  4. 변수의 조작적 정의 및 측정
 Ⅳ. 실증분석
  1. 표본의 일반적 특성
  2. 호텔예식 서비스 품질 신뢰성 및 타당성
  3. 고객만족, 추천의도 신뢰성 및 타당성
  3. 가설 검증
 Ⅴ. 결론
  1. 연구의 결과 및 시사점
  2. 연구의 한계점 및 향후 연구방향
 참고문헌

키워드

저자

• 김석영 [ Kim, Seok-Yo | 동명대학교 관광경영학과 박사과정, 구미관광호텔 총지배인 ]
• 정해옥 [ Jung, Hai-Ook | 동명대학교 관광경영학과 박사과정 ]
• 박춘광 [ Park, Chun-Gwang | 동명대학교 관광경영학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  동북아관광연구 [Northeast Asia Tourism Research]

• 간기

  계간

• pISSN

  1738-8929

• 수록기간

  2005~2019

• 십진분류

  KDC 326 DDC 338