Earticle

초록

영어

Numerous newly coined words related to men`s looking have been booming and more men pay attention to their looking in order to catch up with this trend.
I studied and analyzed the color images applied to containers, packages, brand home pages, and advertisements of domestic men's cosmetic brands, under the assumption that the colour images of the domestic brands are less consistent than that of imported cosmetic brands. I aimed at making suggestions for effective color planning for men's cosmetic containers to have consistent color images which can represent the brand concept. I limited the range of this study to the brands with a inconsistent color images. Among the brands, I focused on 'Mirepa' which has a variety of cosmetic lines and made suggestions for color planning of its containers. For that purpose, I suggest a color palette which corresponds to the brand images and simulate
the images based on this palette.
Plan A emphasizes a 'fresh, clear' image based on the color combination of the brand 'Mirepa'. Plan B, laid out in this study, emphasizes a 'healthy, modern' image. Instilling a consistent colour to a brand is a way to establish an appropriate brand image that the enterprise pursues, which is required to strengthen the competitive power of the brand. In this point, the domestic men`s cosmetic brands should apply the brand`s colour in a more consistent and reasonable way, and manage it under a long-term view.

목차

Abstract
 1. 서론
  1.1. 연구의목적
  1.2. 연구의범위및방법
 2. 본론
  2.1. 남성화장품브랜드의현황분석
  2.2. 국내남성화장품브랜드의색채계획
 3. 결론
 참고문헌

키워드

저자

• 김미리 [ Kim, Miry | IRI 색채디자인 연구소. 선임연구원 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국색채디자인학연구 [Journal of Korean Society of Color Design Studies]

• 간기

  연3회

• pISSN

  1975-6070

• 수록기간

  2005~2007

• 십진분류

  KDC 651 DDC 752