Earticle

초록

영어

With the growth of online literature, webtoons, and cross-media IP industries, digital storytelling platforms have become important organizers of story production, distribution, consumption, and extension. Drawing on the platformization of cultural production and related research on visibility, participation, and media convergence, this study develops a framework of story value organization mechanisms and compares WebNovel and KakaoPage across four dimensions: content visibility, user participation, commercial conversion, and creator ecosystem and IP extension. Using a comparative case study and the app walkthrough method, the study examines publicly accessible interface mechanisms, supplemented by Wayback Machine snapshots and KakaoPage app materials. The findings show that both platforms organize story value through interconnected mechanisms but differ in their emphases and interconnections. WebNovel emphasizes public rankings, chapter-level interaction, continued reading, and creator incentives, forming a participation-oriented configuration. KakaoPage emphasizes platform recommendations, content selection, Wait Until Free, and cross-media coordination, forming a curation-oriented configuration. These orientations represent relative emphases rather than fixed platform types. Different mechanism configurations are associated with distinct story value transformation pathways and structural tensions. The study shows that platform differences lie primarily in how mechanisms are configured and interconnected, providing a middle-range analytical framework for comparative analysis of digital storytelling platforms.

목차

Abstract
I. Introduction
II. Literature Review
1. Storytelling and Platformization
2. Digital Storytelling Ecosystems and IP Extension
3. Research Synthesis and Analytical Propositions
III. Research Design
1. Case Selection
2. Research Methods and Walkthrough Protocol
3. Data Processing and Research Boundaries
IV. Conceptual Framework and Comparative Analysis
1. Theoretical Foundations and Analytical Framework
2. Comparison of Story Value Organization Mechanisms Between WebNovel and KakaoPage
3. Story Value Transformation Pathways and Their Theoretical Implications
V. Conclusions
Reference

키워드

저자

• Yang, Sisi [ Ph. D. Student, Graduate School of Global Convergence, Kangwon National University ] 1st author
• Mi, Xue [ Ph. D. Student, Graduate School of Global Convergence, Kangwon National University ] co-author
• Chen, Maowei [ Associate Professor, Department of Global Convergence, Kangwon National University ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  콘텐츠와산업 [Journal of Contents and Industry]

• 간기

  격월간

• pISSN

  2765-317X

• 수록기간

  2019~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 600 DDC 700