Earticle

초록

영어

This study examined the effect of hair loss perception on procedure satisfaction among adults in their 30s and 40s and tested the mediating effect of procedure preference. Data from 337 participants were collected through online and offline surveys and analyzed using SPSS 29.0 and SmartPLS 4.0. Correlation analysis, age-group comparisons, and PLS-SEM were conducted. Hair loss perception significantly affected procedure preference (β=.524, p<.001) and procedure satisfaction (β=.237, p<.001), while procedure preference significantly affected procedure satisfaction (β =.524, p<.001). The indirect effect through procedure preference was significant (β=.275, p<.001), the total effect was β=.512, and the VAF was 53.7%, confirming partial mediation. Participants in their 30s showed significantly lower hair loss perception and procedure preference than those in their 40s, whereas procedure satisfaction did not differ significantly between age groups. These findings indicate that satisfaction with non-surgical hair-loss procedures is shaped not only by hair loss perception but also by the criteria individuals use when forming procedure preferences.

중국어

本研究验证3040岁成人的脱发认识对施术满意度的影响以及施术偏好度的中介效 应通过线上线下问卷收集337份样本数据使用SPSS 29.0与SmartPLS 4.0开展相关分 析年龄组差异检验以及PLS‑SEM偏最小二乘结构方程模型分析脱发认识对施术偏好 度(β=.524 p<.001)施术满意度(β=.237 p<.001)均存在显著影响施术偏好度同样对施 术满意度具有显著影响(β=.524, p<.001)经由施术偏好度产生的间接效应β=.275(p<.001) 直接效应β=.237(p<.001)总效应β=.512VAF值为53.7%证实存在部分中介效应按年龄 分组来看30代群体的脱发认识施术偏好度显著低于40代群体但施术满意度两组之间没 有统计学差异该结果提示在解释非手术脱发相关施术的满意度时除脱发认识以外还 需要兼顾个人的施术选择标准.

목차

Abstract
I. 서론
II. 이론적 배경
1. 탈모 인식의 개념과 심리사회적 영향
2. 탈모 관련 시술 선호도와 시술 만족도
3. 자극-유기체-반응(S-O-R) 모형과 인식-선호-만족의 구조적 관계
III. 연구방법
1. 연구대상 및 연구모형
2. 측정도구
3. 연구가설
4. 자료 분석 방법
IV. 연구결과 및 고찰
1. 표본의 인구통계학적 특성
2. 측정모형의 신뢰도 및 타당도
3. 주요 변인 간 상관관계 및 판별타당도
4. 연령대별(30대, 40대) 차이 검증
5. 가설검증 결과
6. 매개효과 검증
V. 결론
참고문헌
中文摘要

키워드

저자

• 이제빈 [ Je-Been Lee | 영산대학교 미용예술학과 대학원생(박사과정) ]
• 도주연 [ Ju-Yeon Do | 영산대학교 관광문화예술대학 미용예술학과 교수 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  국제보건미용학회지 [Journal of Health and Beauty]

• 간기

  계간

• pISSN

  2005-369X

• eISSN

  2765-1347

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 593 DDC 646