Earticle

초록

영어

This study aimed to examine how beauty department promotional content affects college image and college choice intention. For this purpose, a survey was conducted among 343 high school and college students and adult learners who were interested in pursuing a beauty-related major or career. The collected data were analyzed using SPSS 25.0 through frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results were as follows:First, statistically significant positive correlations were found among beauty department promotional content, collegeimage, and college choice intention. Second, beauty department promotional content significantly influenced collegeimage. Third, beauty department promotional content also significantly influenced college choice intention. Fourth, collegeimage significantly affected college choice intention. These findings suggest that systematic and continuous promotional content tailored to prospective students’ interests and needs is necessary to strengthen the competitiveness of beauty departments and enhance new student enrollment.

중국어

本研究旨在探究美容专业的宣传内容特点对大学形象的认识及择校意向的影响研究 对象为有意报考美容专业或是对美容领域感兴趣的高中生大学生以及成人学习者共343名 运用SPSS 25.0开展频数分析因子分析信度分析与多元回归分析分析结果表明第一 美容专业的宣传内容的特点大学形象认知择校意向三者之间存在统计学上显著的正向(+) 相关关系第二美容专业宣传内容的特点对大学形象的认识具有显著的正向(+)影响第 三美容专业宣传内容的特点对择校意向具有显著的正向(+)影响第四大学形象认识对择 校意向具有显著的正向(+)影响因此为提升美容专业的竞争力和招生规模需要结合考生 的兴趣与需求系统化持续性地运营宣传内容

목차

Abstract
I.서론
II. 이론적 배경
1. 미용학과 홍보 콘텐츠 특성
2. 대한 이미지 인식
3. 대학 선택의도
III. 연구내용 및 방법
1. 연구문제
2. 연구 대상 및 기간
3. 측정도구
4. 자료분석 방법
IV. 결과 및 고찰
1. 조사대상자의 일반적 특성과 콘텐츠 특성
2. 변수의 타당도 및 신뢰도 검증
3. 미용학과 홍보 콘텐츠 특성이 대학 이미지 인식에 미치는 영향
4. 미용학고 홍보 콘텐츠 특성이 대학 선택의도에 미치는 영향
5. 대학 이미지 인식이 대학 선택의도에 미치는 영향
V. 결론
참고문헌
中文摘要

키워드

저자

• 박동은 [ Dong-Eun Park | 진주보건대학교 뷰티디자인과 교수 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  국제보건미용학회지 [Journal of Health and Beauty]

• 간기

  계간

• pISSN

  2005-369X

• eISSN

  2765-1347

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 593 DDC 646