Earticle

초록

영어

This study examined the effects of service quality in semi-permanent makeup shops on customer satisfaction and revisit intention, and investigated the mediating role of customer satisfaction. A survey was conducted with 277 adults in the metropolitan area who had experience with semi-permanent makeup procedures, and the data were analyzed using SPSS 21.0. The results showed that the four dimensions of service quality—empathy, tangibles, responsiveness, and reliability—had significant positive effects on customer satisfaction and revisit intention. Empathy and tangibles had stronger effects on customer satisfaction, whereas responsiveness and reliability had relatively greater effects on revisit intention. Customer satisfaction also significantly mediated the relationship between service quality and revisit intention, indicating that improved service quality enhances revisit intention by increasing customer satisfaction. These findings highlight the importance of practitioners' professionalism, empathetic service, a well-maintained service environment, and prompt responses in improving customer experiences. The findings suggest that semi-permanent makeup shops should strengthen customer-oriented service strategies to enhance customer satisfaction and encourage revisit intention. Future studies should include more diverse regions and age groups to improve the generalizability of the findings.

중국어

本研究旨在实证分析半永久美妆店的服务质量对顾客满意度及复购率的影响为美容 行业维系顾客促进复购提供基础数据支持本研究对首都圈地区接受过半永久美妆的成年 男女共277人开展问卷调查并采用SPSS 21.0软件进行数据分析研究结果表明 共情性 有形性响应性可信性对客户满意度和复购率均产生显著的正向影响其中共情性与有 形性对客户满意度的影响较大而响应性与可信性对复购率的影响相对更为突出此外客 户满意度在服务质量与复购率之间发挥着核心中介作用服务质量越高客户满意度随之提 升进而促进复购行为这一路径已得到验证这表明从业者的专业素养与共情态度设 施及设备水平以及快速响应能力均是决定客户体验质量的关键因素因此半永久彩妆 店需优化服务环境的同时加强以顾客为中心的定制化管理及沟通策略本研究的样本仅限 首都圈存在一定局限性后续研究需扩大地域与年龄层覆盖范围开展更为深入的分析.

목차

Abstract
I. 서론
II. 이론적 배경
1. 반영구메이크업(Semi-Permanent Makeup)
2. 서비스품질(Service Quality)
3. 고객만족도(Customer Satisfaction)
4. 재방문의도(Revisit Intention)
III. 연구방법
1. 연구가설 및 모형
2. 연구대상 및 기간
3. 측정 도구 및 설문지 구성
4. 자료분석
IV. 연구결과 및 고찰
1. 측정 도구의 타당성과 신뢰도 분석
2. 서비스품질, 고객만족도, 재방문의도 요인 간의 상관관계
3. 가설검정
IV. 결론
참고문헌
中文摘要

키워드

저자

• 유재연 [ Yoo Jae Yeon | 가톨릭관동대학교 대학원 뷰티건강매니지먼트학과 석사과정 ]
• 방효진 [ Bang Hyo Jin | 가톨릭관동대학교 스마트통합치유학과 교수 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  국제보건미용학회지 [Journal of Health and Beauty]

• 간기

  계간

• pISSN

  2005-369X

• eISSN

  2765-1347

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 593 DDC 646