As the mobile internet and social media become deeply embedded in the tourism field, the spatial production logic of tourist destinations is undergoing a profound transformation. Through continuous content production, social media platforms have reshaped the dissemination of tourism information, profoundly influencing tourists' cognitive and emotional construction of place. Yanji, an emerging tourist city rapidly popularized by the internet in recent years, serves as a crucial case for observing the reconstruction of the sense of place within a mediatized context. Taking Yanji as a case study, this research explores how mediatized logic deeply participates in the generation and evolution of the tourism sense of place through the interactive mechanism of digital representation and embodied practice. Employing a grounded theory approach based on online texts, this study utilizes User-Generated Content (UGC) from social media platforms as analytical data. Through open, axial, and selective coding, it constructs a model of the "circulatory generation mechanism of the mediatized gaze." The findings reveal that: First, through symbolic reinforcement and algorithmic recommendation, social media continuously amplifies specific visual elements and emotional narratives of Yanji, forming a highly symbolized destination image. This achieves a pre-establishment of the sense of place before tourists even depart, shifting the locus of the gaze from geographical entities to digital media. Secondly, during the embodied practice phase, visitors validate media imagery within the physical space through ‘check-in’ activities and spatial performances. In this process, physical experiences such as overcrowding, queuing and adverse weather conditions do not diminish the sense of place; rather, they reinforce the individual’s sense of presence and experiential memory to a certain extent; Thirdly, during the interactive feedback stage, tourists incorporate their individual experiences into a social context through commenting, sharing and reposting, driving the continuous revision and reproduction of local meaning, thereby forming a dynamic process that unfolds progressively from ‘local imagery – local attachment – local identity’. Research indicates that, within the context of social media, the tourist gaze has shifted from a unidirectional visual observation to a cyclical process encompassing experience, expression and dissemination; consequently, the generation of a sense of place exhibits comprehensive characteristics of media-guided, embodied participation and interactive construction. Simultaneously, whilst the process of mediatisation enhances the visibility of a place, it also reshapes its socio-spatial structure to a certain extent. This paper contributes to a deeper understanding of the mechanisms underlying the generation of a sense of place in the digital age from a mediatisation perspective, and offers insights for the communication and spatial governance of tourist destinations.
부산대학교 중국전략연구소(구 부산대학교 중국연구소) [Institute of China Strategy]
설립연도
2006
분야
사회과학>사회복지학
소개
본 연구소의 설립을 통해 우선 한중 양국 국민의 상호이해와 교류증진을 위한 인문, 사회과학적인 연구는 물론이고, 이를 통해 기업(인)이 중국에 안정적인 정착과 교류를 할 수 있는 각종 환경을 조성하고자 한다.
게다가 본 연구소는 기존의 연구소의 기능과는 달리 단순한 학술 교류에 머물지 않고 인적 교류를 통해 양국관계의 이해를 증진하고 나아가 한국과 중국의 각종 프로젝트를 적극 유치, 개발함으로써 지속적으로 재원의 창출을 도모하고자 한다.