Earticle

Home 검색결과

결과 내 검색

발행연도

-

학문분야

자료유형

간행물

검색결과

검색조건
검색결과 : 302
No
3

The cultural value effects on social media eWOM in the hospitality industry - A cross cultural study of comparison among China, Korea, and the USA

Kang, Sun-Goo, Oh, Chang-Ho

대한경영정보학회 경영과 정보연구 제34권 제1호 2015.03 pp.191-209

※ 기관로그인 시 무료 이용이 가능합니다.

Social Media 상의 Electronic word-of-mouth(eWOM)는 다양한 사업 경영에 있어서 핵심적인 마케팅 도구로 인식되고 있다. 환대산업에서는 이 Social Media eWOM를 이해하는 것은 잠재적 고객들에게 국제적으로 쉽고 빠르게 다가가는 핵심요인이라 볼 수 있다. 그러나 환대산업분야에서의 Social Media eWOM의 효율성을 국제적 관점에서 평가하는 실증 연구는 아주 부족한 실정이다. 환대산업시장의 경쟁적인 특성을 고려하면, 마케팅 종사자들은 Social Media eWOM의 효율성의 평가는 물론, 외국인 고객을 촉진하고 수익성을 증대하기 위한 문화적 요소에 의한 효과의 평가하여야 한다. 본 연구의 핵심 목적은 환대산업에서 Social Media eWOM가 문화적 가치에 영향력을 검증하는 것이다. 본 연구는 중국, 한국, 미국의 세 나라를 비교 하여 나라마다 Social Media eWOM에 관여하는 정도의 차이의 존재를 실증하였다. 본 연구는 환대산업 마케터에게 국제적 Social Media 마케팅 전략에 중요한 의미를 제공할 것이라 기대된다.
Electronic word-of-mouth (eWOM) in social media has been recognized as one of the most influential marketing tools across various businesses. Understanding eWOM in social media is critical to reach potential global consumers easily and quickly in the hospitality industry. However, few empirical studies in hospitality attempted to evaluate the effectiveness of eWOM in social media from a global perspective. Given the competitive climate of the hospitality market, it is meaningful for hospitality marketers toevaluate the effectiveness of eWOM in social media and the influence of cultural factors to promote customers and increase profitability globally. The main purpose of this study was to examine the influence of cultural values on social media eWOM in the hospitality industry in China, Korea, and the USA. The result of this study indicates Chinese and American people engage more than Korean people when they try to purchase hospitality product and service This study particularly provided a cross-cultural study of comparison among these countries and the findings of this study are expected to provide important practical assistance for global marketing strategies in social media.

5,400원

4

Social Media as a Technology for Being : The Qualities of Being on Social Media and the New Problematics of Social Media Research

Sunghyun Juhn

한국경영정보학회 Asia Pacific Journal of Information Systems 제26권 제1호 2016.03 pp.41-65

※ 기관로그인 시 무료 이용이 가능합니다.

What prevails in the today’s research on social media is a functional view of technology. Technology is regarded as a set of technical devices used to conduct specific social functions, such as personal communication, social networking, public posting, and corporate advertising, among others. This paper proposes that such a functional view of technology renders social media research unduly limited and constrained in its scope, level, and direction of inquiry. Problematizing on some representative social media research efforts in the field of IS, this paper provides an alternative perspective, that is, to view social media as a technology-for- being that exerts a deeper level of influence on our existence, molding and shaping the nature and mode of being itself. Such a technology- for-being perspective has been rarely explored or subscribed to in the present IS social media research. Building upon the new conception of social media as a technology-for-being, this essay explores the quality of being in the context of social media. Five such qualities are discussed, including virtuality, materiality, externality, liquidity, and hybridity. The essay also explores the deep structural problems of research to guide future social media research. Six of such problems include Problematize-the-Natural, Follow- the-Actor, Welcomethe- Frankenstein, Weber-meets-Frankenstein, Freud-meets-Frankenstein, and Marx- meets-Frankenstein. The essay concludes with discussions on the implications of the essay, its limitations, and suggestions for future work.

6,300원

5

Nonprofits Use Social Media in Alabama : A Case Study of Social Media for Youth Volunteerism and Program Management

H. Daniel Xu, Alycia Jeong

인하대학교 글로벌e거버넌스연구소 IJPGN Volume 3 Number 1 2015.06 pp.23-37

※ 기관로그인 시 무료 이용이 가능합니다.

Many nonprofits know they must use social media to engage in, and im-prove, stakeholder relations. However, knowing social media is valuable and using it in a beneficial and appropriate manner are two distinct matters. How can a nonprofit with very limited funding, scope, and human re-sources effectively utilize social media to strengthen public engagement and maintain mission alignment? By examining existing research and iden-tifying the key ways nonprofits are using social media, this study develops an understanding of the most impactful use of time, energy, and resources. The concepts and hypotheses culled from the review of relevant theoretical framework and past research are fleshed out in the real experiences of YouthServe, a Birmingham, Alabama nonprofit organization that creates and connects local youth to volunteer opportunities. YouthServe’s success in using various social media, to promote volunteerism and facilitate event planning, can guide other nonprofit organizations evaluating and striving to advance their own social media footprint.

4,800원

6

The Impact of Social Media Use on Social Media Performance in SMEs of China

Yu Jiatong, Taesoo Moon

한국경영정보학회 한국경영정보학회 학술대회 디지털 혁신과 초연결 사회 2018.05 pp.570-573

※ 기관로그인 시 무료 이용이 가능합니다.

This study explored whether its positive effect by the technology environment, the organization environment and the external environment characteristics on impact the use of social media. One additional question that the authors aim to address is as follows: while social media application in business has been proposed to benefit business performance, can it be possible that some firms will benefit from it more than others? The contributions of this research are the following: first, this study examines the essential factor for the use of social media in enterprises at the technology environment, the organization environment and the external environment level. Second, this research conceptualizes and measures social media use, which could measure different purposes of social media usage in organizations. The paper’s structure follows a standard format in which prior research into social media is reviewed, followed by a presentation of a conceptual framework underpinned by resource based view (RBV) and TOE framework. The survey research method, data analysis approach and findings are then reported, followed by a discussion of how these findings contribute to theory and practice.

4,000원

7

Transference of Social Influence between Social Media and E-commerce: An Empirical Investigation of Social Impact Theory

Kee-Young Kwahk, Xi Ge

한국경영정보학회 한국경영정보학회 학술대회 스마트 비즈니스와 IT 2012.06 pp.973-998

※ 기관로그인 시 무료 이용이 가능합니다.

This study aims to examine the role of social media in the e-commerce context and to find how to use social media to enhance e-commerce from the social impact theory perspective. For the purpose of doing this, we propose a theoretical research model that consists of social media interaction ties and social media commitment derived from the social media context and normative/informational social influence derived from the social impact transfer perspective, and visit/purchase intention in e-commerce derived from the e-commerce context. Through an online questionnaire survey, we test and analyze the research model and its related hypotheses by making use of structural equation modeling.

6,400원

8

Effects of Social Media Utilization on Labor Union Social Capital in South Korea

Ji-Heon Lee, Hoe-Kyung Jung

한국인터넷방송통신학회 The International Journal of Advanced Smart Convergence Volume 6 Number 2 2017.06 pp.34-50

※ 기관로그인 시 무료 이용이 가능합니다.

This study delved into the effects of labor union members’ social media utilization for the formation of labor union social capital. Specifically, this study aimed to identify the effects of labor union-related social media use and participation on the labor union’s social capital formation through quantitative and qualitative research. It set up trust, network, and participation as social capital components and as dependent variables. Network, in particular, was divided into bonding and bridging aspect. There is the correlation between labor union-related social media use and the formation of labor union social capital. As participation in the group type social media operated by a labor union becomes more active, evaluation on labor union social capital throughout trust, network, and participation is higher. Especially, the correlation between bonding network and bridging network was high. This proves that a labor union’s bond enhancement does not result in the labor union’s selfishness, but it can build a cooperative system with an external network.

5,100원

9

An Empirical Analysis of the Role of Social Media in Korean Media and Product Consumption

Hye Eun LEE, Quan GAO, Sae Kyung YU, Yoon Kyung CHUNG

국제문화기술진흥원 International Journal of Advanced Culture Technology(IJACT) Volume 6 Number 4 2018.12 pp.179-189

※ 기관로그인 시 무료 이용이 가능합니다.

In the era of the Korean Wave 4.0, it is essential to investigate how social media usage influences Korean media consumption and then affects the future intention to consume K-Culture products. This study showed that the path of social media usage- Korea-related knowledge- Korean media consumption- the future intention to consume K-Culture products did not exist, and that the path of social media usage- Korea-related knowledge- the future intention to consume K-Culture products occurred. The implications and limitations were discussed.

4,200원

10

A Cross-Cultural Analysis of the Effect of Social Media Use on Psychological Well-Being : The Role of Motivation, Social Support, and Self-Esteem

Hye-ryeon Lee, Hye Eun Lee, Jounghwa Choi

한국소통학회 한국소통학보 제16권 제2호 통권33호 2017.06 pp.103-143

※ 기관로그인 시 무료 이용이 가능합니다.

소셜미디어는 사회적 상호작용의 중요한 부분이 되고 있다. 소셜미디어가 심리적 안녕감에 미치는 영향을 이해하기 위해서는 소셜미디어를 이용하는 개인의 동기를 살펴보는 것이 중요하다. 개인들이 소셜미디어 이용에서 무엇을 추구하는지에 따라 이들의 소셜미디어 이용 정도 뿐만 아니라 그에 따른 심리적 결과 또한 달라질 수 있기 때문이다. 이에 본 연구는 미국(N= 564)과 한국(N= 565)의 대학생을 대상으로 한 설문조사를 통해 소셜미디어 이용동기와 심리적 안녕감 간의 관계를 탐색했다. 더불어 이러한 관계에서 문화적 차이가 나타나는지를 한국과 미국의 데이터를 비교하여 고찰했다. 연구결과, 소셜미디어 이용동기가 소셜미디어 이용(즉, 소셜미디어 사이트 이용 개수)에 미치는 영향은 동기의 종류에 따라 다르게 나타났다. 또한 소셜미디어는 두 가지 매개변인 - 사회적 지지와 자아 존중감 - 을 통해 심리적 안녕감에 영향을 미치는 것으로 나타났다. 이러한 관계의 양태는 미국과 한국에서 차이를 보여, 문화가 이 관계에서 중요한 영향력을 행사함을 제시한다. 이러한 결과가 제시하는 함의 또한 논의되고 있다.
Social media has become an important part of social interaction. To understand how social media influences psychological well-being, it is important to examine the motivations behind how people use social media. What individuals seek to gain from social media may influence not only the nature and extent of their use of social media but also the type of psychological outcomes they obtain from it. The present study used survey data from the U.S. (N=564) and Korea (N=565) to investigate cross-cultural differences in the relationship between psychological well-being and six different motivations and outcomes of social media use. The study further investigated cross-cultural differences in the relationship between psychological well-being and social media use by comparing American and Korean college students. The results showed that different motivations exerted varying levels of influence on the number of social media sites used. Moreover, the number of social media sites used was shown to influence psychological well-being through two different outcomes: perceived social support and self-esteem. The pattern of the relationship also differed for the U.S. and Korea, thus demonstrating that culture exerts an influence on the observed relationship. The implications of these findings are discussed.

8,700원

11

The impact of consumers’ choice and perceptions of interactivity on social responsibility campaigns through social media

Juran Kim, Ki Hoon Lee

한국광고PR실학회 광고PR실학연구 제9권 4호 2016.12 pp.236-254

※ 기관로그인 시 무료 이용이 가능합니다.

Social responsibility campaigns through social media allow individuals to build and maintain interactive connections with others while recognizing their mutual interests in social causes. In this study, the authors focus on the social media context and clarify (1) how choice of cause allows consumers to perceive that they are interacting with campaigns and (2) how consumer involvement enhances or limits the effects of choice. A field experiment is used to investigate relationships between consumers’ choice, perceived interactivity, attitude, and purchase intention, and to consider involvement’s moderating effects on those relationships. This study indicates that consumer choice versus company choice in a social responsibility campaign positively affects perceived interactivity, but only for groups who are highly involved in the cause. In addition, involvement moderates the relationships between the consumers’ choice and perceived interactivity.

5,400원

12

Social Media Advertising Effectiveness : A Conceptual Framework and Empirical Validation

Liguo Lou, Joon Koh

한국경영정보학회 Asia Pacific Journal of Information Systems 제28권 제3호 2018.09 pp.183-203

※ 기관로그인 시 무료 이용이 가능합니다.

In the era of Web 2.0, social media advertising can simultaneously stimulate consumers’ brand purchase intention and brand information sharing intention. Product sales and brand information diffusion are equally important for a company that conducts advertising. This study investigates how features of brand content influence social media advertising effectiveness by integrating the stimulus-organism-response model and classic advertising effectiveness models. An analysis of 267 survey questionnaires shows that brand content-related cues, including perceived uniqueness, perceived vividness, and perceived interactivity have significant effects on consumers’ affective and cognitive involvement, which then affect their attitude toward brand content. As a result, the consumers’ attitude toward the brand and their brand purchase intention, as well as their brand content sharing intention, are positively affected by attitude toward brand content. This study contributes to a better understanding of how social advertising works, which suggests that managers should effectively use social media to conduct advertising.

5,700원

13

4,000원

14

4,000원

15

Teenagers’ Social Media Use and Civic Engagement : Focused on Weibo in China

Ting Yang, Sangho Seo

한국정치커뮤니케이션학회 정치커뮤니케이션 연구 통권43호 2016.12 pp.147-172

※ 기관로그인 시 무료 이용이 가능합니다.

2009년도에 서비스가 시작된 이래 웨이보는 중국에서 가장 대중적인 소셜 미디어로 급성장했으며, 특히 중요한 사회적 이슈에 대해 이용자가 정보를 습득하고 자유롭게 의견을 개진하는 소통의 장으로 발전 하여 왔다. 특히 최근 들어 웨이보 이용자의 상당수가 10대 청소년이라고 할 수 있다. 이에 본 연구는 웨이보 이용을 통한 중국 청소년의 시민 참여를 알아보고, 아울러 웨이보 이용이 시민참여의 태도 및 행동에 미치는 영향에 대해 조사하였다. 연구결과에 따르면 중국 청소년의 웨이보 이용은 아직 활발히 이루어지지 않고 있으며, 이용 목적도 주로 정보 검색에 머무르는 것으로 나타났다. 아울러, 웨이보를 통한 시민참여에 있어서 행동적 참여 수준은 인지적 참여 수준보다 낮은 것으로 나타났다. 또한 이용자가 가장 관심을 갖는 정보의 경향이 시민 참여인식에 영향을 미치는 것으로 나타났다. 이러한 연구결과는 앞으로 추가적인 이용교육이 이루어진다면 웨이보가 청소년의 시민 참여를 활성화 시키는 효율적인 수단이 될 수 있음을 암시한다고 볼 수 있다.
Since its launch in 2009, Weibo has arisen as the most popular social networking site in China. Users can acquire information on social issues and express their opinions through posting, forwarding and commenting. Among the netizens, teenagers are an important group. Thus, this study aims to examine Chinese teenagers' Weibo usage pattern and their civic participation in terms of attitudes and behaviors. According to results, Weibo usage pattern of Chinese teenagers is not active and they mainly use Weibo for searching information. In addition, the level of behavioral participation is lower than the level of cognitive participation. Moreover, the tendency of information which users most concern affects the level of civic engagement cognition. The result of this study implies that Weibo can become a tool and platform for them to enforce civic engagement if the usage can be well guided.

6,400원

16

General Social Media Usage in South Korea : With a Focus on Differences Between Private and Public Organizations

Yujin Lim, Yungwook Kim

한국PR학회 홍보학연구 Vol. 18 No. 1 2014.02 pp.41-69

※ 기관로그인 시 무료 이용이 가능합니다.

서구에서 조직 커뮤니케이션 수단으로서 소셜미디어의 중요성에 대한 연구 가 꾸준히 제기되고 있는 가운데, 본 연구는 143개 국내 조직 소셜미디어 담당자 들의 온라인 서베이를 통해 국내 기업과 공공기관들의 소셜미디어 이용 현황에 대해 살펴보았다. 조사 결과, 국내에서도 소셜미디어는 역시 높은 중요성을 갖 는 것으로 인식되고 있었으며, 바이럴 캠페인 경험, CEO 이용, 직업 만족도 등에 있어 대기업, 중소기업, 공공기관들 간 차이가 발견되었다. 특히 한국의 조직들은 소셜미디어 이용에 있어 단기적이며 목적지향적 커뮤니케이션 양상을 보이고 있었으며, 전반적인 소셜미디어 담당자들의 만족도가 높지 않은 것으로 나타났다.
A number of studies have explored the importance of social media as an organizational communications tool in a Western context. With this work in mind, this paper explores general social media usage in South Korea through an online survey of 143 organizations’ social media practitioners. Results show that social media are gaining perceived importance within South Korean organizations to the same extent as they have worldwide. The results also show social media usage (e.g., viral campaign experiences, CEO usage, job satisfaction, etc.) differs between three types of organizations: large companies, small companies, and public organizations. Finally, this study shows that, thus far, South Korean organizations tend to use social media to accomplish short-term or single-purpose communications goals, and practitioner satisfaction with working in social media is generally not high.

6,900원

17

Models for Social Media-Based Governments

Gohar Feroz Khan

한국경영정보학회 Asia Pacific Journal of Information Systems 제25권 제2호 2015.06 pp.356-369

※ 기관로그인 시 무료 이용이 가능합니다.

Public sectors around the world utilize social media tools and technologies in their daily activities for a variety of purposes, including disseminating useful information, fostering mass collaboration, and enforcing laws and regulations. A number of social media-based government stage models have emerged to document this use. In this chapter, we conducted a qualitative meta-synthesis of four social media-based government models. These models include 1) the open government maturity model, 2) the social media utilization model, 3) the adoption process for social media, and 4) the social media-based engagement model. The concepts, metaphors, and themes contained in these developmental models are extracted through a series of in- depth semantic analyses of descriptions, resulting in a common frame of reference.

4,600원

18

Consumer Engagement in Social Media Advertising : An Examination of Advertising Acceptance Model in WeChat

Sojung Kim

한국광고PR실학회 광고PR실학연구 제11권 3호 2018.08 pp.112-132

※ 기관로그인 시 무료 이용이 가능합니다.

본 연구는 중국 소셜 미디어 모바일 앱 중의 하나인 위챗 모먼트에서 집행되는 광고 효과를 소비자 참여의 선행요소 및 결과의 이론적 흐름을 통해 알아보고자 한다. 소셜 미디어 광고의 어떤 요소들이 광고에 대한 소비자 참여에 영향을 미치고 나아가 새로운 형태의 광고 수용 의도에 영향을 미치는지 연구한다. 연구 결과는 인지된 상호작용성, 인지된 정보유용성, 인지된 즐거움 및 개인 관여도가 광고에 대한 소비자 참여에 긍정적 영향을 미치고 광고에 대한 소비자 참여는 지속적인 광고 수용 의도에 긍정적인 영향을 미치는 것을 보여준다. 본 연구 결과는 또한 소비자의 실용적/쾌락적 쇼핑 성향이 소비자 참여와 긍정적 상관 관계를 가지고 있는 광고 요소의 효과를 조절하는 역할을 하고 있음을 보여준다. 마지막으로, 본 연구는 소셜 미디어상에서 매개자 역활로서의 소비자 참여를 이론적, 실무적 관점에서 논의한다.
This study attempts to investigate the theoretical flow of the antecedents and consequences of consumer engagement in WeChat Moments advertising. The study explores what features of advertising information on social media mobile applications (i.e., WeChat) are related to consumer engagement with the information and how that in turn influences consumer acceptance of the new advertising practice. Results of the study suggest that consumer engagement is positively affected by perceived interactivity, perceived informativeness, perceived enjoyment, and personal involvement. The study further shows that consumer engagement predicts advertising acceptance. Data also reveals the moderating role of utilitarian/hedonic shopping tendencies in the effects of the features of the advertising. Finally, the study provides a discussion, with theoretical and practical implications, of the mediating role of consumer engagement in the context of social media.

5,700원

19

The Era of Social Media : the Influence of CSV on Consumers’ Voluntary Participation Behavior

Ji-Young Ryu, Yoon, Kak

한국광고학회 광고학연구 제29권 3호 2018.04 pp.33-55

※ 기관로그인 시 무료 이용이 가능합니다.

CSR 활동은 기업의 일방적인 기부, 자선 활동 및 사회・경제적으로 소외된 이웃들을 돕기 위한 종 업원들의 봉사활동 등으로 진행되어 왔다. 그러나, 최근 CSR은 다양한 이해관계자들의 요구 에 부응하여 사회를 돕는 동시에 경제적 가치 창출에 초점을 맞춘 CSV (공유가치창출)로 진화하고 있다 (Porter & Kramer, 2011). 기존 연구들은 CSR활동이 기업/제품/브랜드 태도, 구매의도, 기업이미지 등에 미치는 긍정적인 영향을 밝히고 있다. 따라서, CSR의 진화된 형태로 볼 수 있는 CSV활동은 해당 기업의 CSR/CSV 및 마케팅 활동에 대한 소비자들의 자발적 참여행동을 증진시킬 것으로 기대된다. 본 연구는 이러한 CSV활동 효과의 이론적 근거로 소비자 인게이지먼트에 주목하였다. 따라서, ‘공감-유대-참여 모 형’을 설정하여 소비자의 CSV활동 인식이 소비자 인게이지먼트 및 브랜드 신뢰를 통해 소비자의 자발적 참여행동에 미치는 영향에 관한 구조적 인과관계를 검증하였다. 본 연구결과는 CSV 활동을 통해 지속 가능한 성장을 위한 이론적 및 실제적 함의를 제시한다.
CSR activities used to consist of corporate unidirectional monetary donations, philanthropies, and employees’ voluntary activities to help socially and economically deprived people. Recently, however, CSR has been evolving into CSV (creating shared value), which focuses on generating economic value while at the same time helping society by addressing the needs of various stakeholders (Porter & Kramer, 2011). Existing studies have revealed, at most, some positive effects of CSR (corporate social responsibility) activities on various elements such as company/product/brand attitude, purchase intention and corporate image. Therefore, the CSV activities, which can be seen as an advanced form of CSR activities, are expected to promote a voluntary participation behavior of consumers in the CSR/CSV and marketing activities of relevant companies. This study focuses on the consumer engagement as a theoretic basis for the effects of such CSV activities. Thus, this study has established a ‘sympathy-bonding-participation model’ and verified the structural causality related to the effects that the perception of consumers about the CSV activities indirectly has on the voluntary participation behavior of the consumer through consumer engagement and brand trust. Finally, we offer theoretical and practical implications for sustainable growth through CSV activities.

6,000원

20

Examining Context-specific Social Media Marketing Strategies

Jin-Won Park, Eun-Young Cho, Hee-Woong Kim

한국경영정보학회 Asia Pacific Journal of Information Systems 제26권 제1호 2016.03 pp.143-162

※ 기관로그인 시 무료 이용이 가능합니다.

Social media marketing has gained attention from marketers because of the growing number of social media users. Considering the unique context of each company or organization behind the marketing is necessary when choosing and applying various social media marketing strategies to ensure achievement of better business performance. However, previous studies have focused on context-specific marketing strategies. Accordingly, this study aims to develop context-specific social media marketing strategies. In this study, we first develop a conceptual framework with two items, namely, brand awareness and business orientation of an organization, as criteria, and classify the framework into four contexts. We then propose context- specific social media marketing strategies for each of the contexts. We examine the framework and proposed social media marketing strategies based on multiple case studies. The primary contribution of this study is our context- specific social media marketing strategies.

5,500원

 
1 2 3 4 5
페이지 저장