Earticle

초록

영어

The present study employs the Stimulus–Organism–Response (SOR) framework to examine how eWOM, DMO-generated content, tourist-generated content influence tourists’ involvement, familiarity, cultural familiarity, destination awareness, and ultimately their intention to visit South Korea Data collected from 325 potential tourists in Uzbekistan were analyzed using structural equation modeling. The findings reveal that electronic word-of-mouth (eWOM) and DMO-generated content positively influence involvement, whereas tourist-generated content has no significant effect. Involvement enhances familiarity and cultural familiarity, which subsequently increase destination awareness. Destination awareness, in turn, significantly influences visit intention. The study extends tourism marketing literature by highlighting the roles of familiarity, cultural familiarity, and destination awareness in linking social media communication to tourists’ behavioral intentions.

목차

Abstract
I. Introduction
II. Literature Review
1. Social Media Communication in Tourism
2. Involvement
3. Familiarity and Cultural Familiarity
4. Destination Awareness
5. Visit Intention
III. Methodology
1. Measurements
2. Data Collection
3. Data Analysis
IV. Results
1. Exploratory Factor Analysis and Common MethodbVariance
2. Confirmatory Factor Analysis
3. Structural Equation Modeling
V. Discussion
Reference

키워드

저자

• Kim, Sung-bum [ Professor, Department of Business Administration, Inha University ] 1st Author
• Kang, Min-hee [ Ph. D. Student, Department of Sustainability Management, Inha University ] Co-Author
• Kim, Woo-hyuk [ Associate Professor, Department of Consumer Science, Incheon University ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  콘텐츠와산업 [Journal of Contents and Industry]

• 간기

  격월간

• pISSN

  2765-317X

• 수록기간

  2019~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 600 DDC 700