Earticle

초록

영어

This study aimed to identify the employment and entrepreneurship competencies required of students majoring in hair beauty and to propose a curriculum grounded in those needs. To achieve this purpose, a questionnaire survey was conducted among undergraduate students majoring in hair beauty, beauty industry professionals, and education specialists, and the analysis compared the perceived importance of key competencies with students’ current levels of performance. The results revealed statistically significant gaps between importance and performance across all competency areas. In particular, the largest discrepancies were observed in marketing and customer management capabilities, including social media–driven beauty marketing, online customer acquisition strategies, brand image management, marketing planning, and salon promotion. Both the Borich needs assessment and the Locus for Focus model further confirmed these areas as top priorities for educational intervention. Meanwhile, industry practitioners and education experts consistently emphasized the importance of technical expertise, client consultation and service skills, and professional work attitudes. Based on these findings, a curriculum was developed and relevant courses were proposed, and practical implications for the development of a practice-oriented curriculum were derived.

중국어

本研究旨在分析美发专业学生的就业创业能力需求，据此构建适配的教育课程体系。研究面向美发专业在校生、美容行业从业者、教育专家三类群体开展问卷调查，对比分析就业创业能力的重要性认知与实际能力水平。结果显示，所有能力维度的重要性与实际水平均存在显著差距，其中SNS 美妆营销、线上获客策略、品牌形象管理、营销策略制定、门店推广等营销与客户管理能力的差距最为突出。Borich 需求分析与焦点定位分析（Locus for Focus）也证实，上述能力是需优先建设的核心教育内容；行业从业者与教育专家则同时将专业技术、客户咨询与服务、职业素养列为核心能力。基于上述结论，本研究构建了对应教育课程框架，提出了课程设置方案，为开发实务导向的美发专业教育课程提供了思路。

목차

Abstract
I. 서론
1. 연구의 필요성
2. 연구 목적
II. 이론적 배경
1. 취·창업 역량의 개념
2. 미용 분야 취·창업 교육의 특성
III. 연구방법
1. 연구 대상
2. 조사 도구 및 연구 절차
3. 자료분석방법
IV. 연구 결과
1. 조사대상자의 일반적 특성
2. 타당성 및 신뢰도 검증
3. 헤어미용 전공 재학생의 취·창업 역량 중요도 및수행능력 인식
4. 헤어미용 산업 종사자와 헤어미용 교육 전문가의취·창업 역량 중요도 인식
V. 취·창업 역량 기반 교육과정 제안
VI. 결론
참고문헌
中文摘要

키워드

저자

• 이유리 [ Yu-Ri Lee | 서울벤처대학원대학교 융합산업학과 미용학전공 박사 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  국제보건미용학회지 [Journal of Health and Beauty]

• 간기

  계간

• pISSN

  2005-369X

• eISSN

  2765-1347

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 593 DDC 646