Earticle

초록

영어

This study examined the effects of AI-based makeup recommendation services on K-makeup acceptanceattitudes and behavioral intention and explored the relationships among these variables. A survey was conducted with 200consumers who had used AI-based makeup recommendation services. The data were analyzed using SPSS 25.0 throughfrequency, factor, reliability, correlation, and regression analyses. The results showed that the accuracy, personalization,and convenience of AI-based makeup recommendation services positively influenced consumers’ cognitive, emotional,and behavioral attitudes toward K-makeup acceptance. These factors also had significant positive effects on purchaseintention, usage intention, and recommendation intention. Furthermore, K-makeup acceptance attitudes significantlyaffected behavioral intention, indicating that positive attitudes toward AI-based services are likely to lead to actualconsumer behavior. These findings suggest that AI-based makeup recommendation services function not only astechnological tools but also as key drivers of personalized consumer experiences and behavioral intention. This studycontributes to a better understanding of the relationships among AI-based beauty services, K-makeup acceptanceattitudes, and behavioral intention, and provides practical implications for consumer-oriented strategies in the digitalbeauty industry.

중국어

本研究旨在分析AI 彩妆推荐服务对消费者K - 彩妆接受态度与行为意向的影响厘清变量间的结构关系本研究以200 名有AI 彩妆推荐服务使用经验的消费者为对象开展问卷调查采用SPSS 25.0 软件进行频率分析因子分析信度分析相关分析与回归分析结果表明AI 彩妆推荐服务的准确性个性化与便捷性均对K - 彩妆接受态度的认知情感行为三维度产生显著正向影响同时对购买意向使用意向传播意向等行为意向具有显著正向作用K - 彩妆接受态度同样对AI 服务的行为意向存在显著正向影响证实消费者的积极态度可转化为实际行为研究讨论表明AI 彩妆推荐服务已超越单纯的技术工具属性是强化消费者情感体验提供个性化消费体验的核心要素凸显了数字美妆产业中超个性化服务策略的重要价值本研究系统阐明了AI 彩妆服务与K - 彩妆接受态度行为意向的内在关联具有一定学术意义可为未来数字美妆产业发展消费者导向服务策略制定提供基础依据.

목차

Abstract
I. 서론
II. 이론적 배경
1. AI 기반 메이크업 추천 서비스
2. K-메이크업 수용태도
3. 이용행동의도
III. 연구 방법
1. 연구모형 및 가설
2. 자료분석방법
IV. 연구결과 및 고찰
1. 조사대상자의 일반적 특성
2. 타당성 및 신뢰도 검증
3. 기술통계 및 상관관계 검증
4. 가설의 검증
V. 결론
참고문헌
中文摘要

키워드

저자

• 황윤옥 [ Yun Ok Hwang | 영산대학교 미용예술학과 초빙교수 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  국제보건미용학회지 [Journal of Health and Beauty]

• 간기

  계간

• pISSN

  2005-369X

• eISSN

  2765-1347

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 593 DDC 646