This study examined the effects of relational benefits perceived by sports center users on exercise commitment and re-enrollment intention, and the effect of exercise commitment on re-enrollment intention. Data were analyzed using multiple regression analysis. The results showed that social benefits and customization benefits had significant positive effects on both exercise commitment and re-enrollment intention. Psychological benefits did not show significant effects, while economic benefits had a significant negative effect on re-enrollment intention. In addition, exercise commitment had a significant positive effect on re-enrollment intention. These findings suggest that social relationships and customized services are more important than economic benefits in enhancing users' exercise commitment and re-enrollment intention in sports centers.
목차
Abstract Ⅰ. 서론 Ⅱ. 연구방법 1. 연구대상 2. 측정도구 3. 타당도 및 신뢰도 4. 자료처리 Ⅲ. 결과 1. 기술분석, 정규성 검증 및 상관분석 2. 가설검증 Ⅳ. 논의 Ⅴ. 결론 및 제언 참고문헌
한국문화스포츠학회는 ‘shaping the future of culture and sport’라는 슬로건 아래, 문화와 스포츠의 융합적 발전을 이끌어가고 있습니다. 스포츠는 단순한 신체 활동을 넘어, 문화적, 사회적, 정신적 차원에서 중요한 역할을 하고 있습니다. 이러한 스포츠와 문화의 관계를 연구하고, 그 상호작용을 통해 미래 사회에 긍정적인 변화를 창출하고자 합니다.
간행물
간행물명
한국문화스포츠학회지 [Journal of the Korean Society of Culture and Sports]