Earticle

초록

영어

The purpose of this study was to examine the effects of hybrid exercise culture on exercise satisfaction and reparticipation intention and to verify the mediating role of exercise satisfaction. The participants consisted of 381 adults who had experienced both offline exercise activities and digital platform-based exercise participation within the previous six months. Data were analyzed using confirmatory factor analysis, structural equation modeling, and bootstrapping with SPSS 28.0 and AMOS 28.0. The results showed that digital connectivity, social interaction, exercise convenience, and self-management support had significant positive effects on exercise satisfaction. Digital connectivity, exercise convenience, and self-management support significantly influenced reparticipation intention, whereas social interaction did not. Exercise satisfaction had a significant positive effect on reparticipation intention and mediated the relationship between hybrid exercise culture and reparticipation intention. These findings suggest that hybrid exercise culture enhances exercise satisfaction and promotes continuous exercise participation. This study contributes to understanding the mechanism through which the integration of digital platforms and offline exercise environments influences exercise behavior.

목차

Ⅰ. 서론
1. 연구의 필요성 및 목적
2. 연구가설
Ⅱ. 연구방법
1. 연구대상
2. 조사도구
3. 타당도 및 신뢰도
4. 자료처리방법
Ⅲ. 결과
1. 기술통계, 상관관계 및 판별타당도 검증
2. 적합도검증
3. 가설검증
4. 매개효과 검증
Ⅳ. 논의
Ⅴ. 결론 및 제언
1. 결론
2. 제언
참고문헌

키워드

저자

• 하정완 [ Ha Jung-wan | 우석대학교(Wooseok University) / 박사 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국문화스포츠학회지 [Journal of the Korean Society of Culture and Sports]

• 간기

  반년간

• pISSN

  3091-809X

• 수록기간

  2025~2026

• 십진분류

  KDC 692 DDC 796