Earticle

초록

영어

This study qualitatively explores the psychological and social dynamics experienced by small business owners and local entrepreneurs during the process of adopting digital transformation. The purpose of this research is to go beyond the simple adoption of technology to identify how factors influencing digital transformation acceptance affect technostress and performance expectations through the mediation of social support, and to derive implications for regional development. In particular, the study sought to gain an in-depth understanding of the technological burdens faced by local small business owners with relatively weak digital capabilities and the role of local networks in mitigating these burdens. To overcome the limitations of existing quantitative research, which often fails to adequately reflect the context of the field, a qualitative exploratory research approach was adopted. Instead of direct interviews, the researcher systematically reviewed data from existing quantitative prior research related to digital transformation and qualitatively reconstructed the empirical statements and units of interpretation contained within them. During the sampling process, purposive sampling and maximum variance sampling were employed in parallel to ensure diversity in industry, region, and level of digital utilization, thereby enhancing the three-dimensionality of the analysis. According to the analysis results, the digital transformation of small business owners was found to be a processual phenomenon involving the complex interplay of cognitive expectations, psychological burdens, and the social environment. While small business owners perceived digital transformation as an essential task for survival, they simultaneously exhibited an ambivalent attitude, feeling anxiety and fatigue regarding the learning of new technologies. In this context, social support, such as government policy assistance or peer networks, functioned as a key mediating resource that mitigated technological uncertainty and provided psychological stability, playing a role in regulating technostress. In conclusion, it was confirmed that technostress can be managed to a manageable level depending on the level of social support and performance expectations, rather than resulting in unconditional negative outcomes. High performance expectations served as a psychological driving force to endure initial difficulties, and when underpinned by social support, technical burdens were transformed into opportunities for capacity building. These results suggest that for local governments, building a community-based social support ecosystem beyond simple technology dissemination is a key strategy for sustainable local development. This study qualitatively explores the psychological and social dynamics experienced by small business owners and local entrepreneurs during the process of adopting digital transformation. The purpose of this research is to go beyond the simple adoption of technology to identify how factors influencing digital transformation acceptance affect technostress and performance expectations through the mediation of social support, and to derive implications for regional development. In particular, the study sought to gain an in-depth understanding of the technological burdens faced by local small business owners with relatively weak digital capabilities and the role of local networks in mitigating these burdens. To overcome the limitations of existing quantitative research, which often fails to adequately reflect the context of the field, a qualitative exploratory research approach was adopted. Instead of direct interviews, the researcher systematically reviewed data from existing quantitative prior research related to digital transformation and qualitatively reconstructed the empirical statements and units of interpretation contained within them. During the sampling process, purposive sampling and maximum variance sampling were employed in parallel to ensure diversity in industry, region, and level of digital utilization, thereby enhancing the three-dimensionality of the analysis. According to the analysis results, the digital transformation of small business owners was found to be a processual phenomenon involving the complex interplay of cognitive expectations, psychological burdens, and the social environment. While small business owners perceived digital transformation as an essential task for survival, they simultaneously exhibited an ambivalent attitude, feeling anxiety and fatigue regarding the learning of new technologies. In this context, social support, such as government policy assistance or peer networks, functioned as a key mediating resource that mitigated technological uncertainty and provided psychological stability, playing a role in regulating technostress. In conclusion, it was confirmed that technostress can be managed to a manageable level depending on the level of social support and performance expectations, rather than resulting in unconditional negative outcomes. High performance expectations served as a psychological driving force to endure initial difficulties, and when underpinned by social support, technical burdens were transformed into opportunities for capacity building. These results suggest that for local governments, building a community-based social support ecosystem beyond simple technology dissemination is a key strategy for sustainable local development.

한국어

논소상공인과 로컬 창업자가 디지털전환을 수용하는 과정에서 겪는 심리적·사회적 역동성을 질적으로 탐색한 연구이다. 본 연구의 목적은 단순한 기술 도입 여부를 넘어 디지털전환 수용요인이 사회적지지를 매개로 테크노스트레스와 성과기대에 어떠한 영향을 미치는지 규명하고, 이를 통해 지방발전 차원의 시사점을 도출하는 데 있다. 특히 디지털 역량이 상대적으로 취약한 지역 소상공인들이 겪는 기술적 부담과 이를 완화하는 지역 네트워크의 역할을 심층적으로 이해하고자 하였다. 연구 방법으로는 기존의 양적 연구가 현장의 맥락을 충분히 반영하지 못한다는 한계를 극복하기 위해 질적 탐색 연구를 채택하였다. 연구자는 직접적인 인터뷰 대신 디지털전환과 관련된 기존의 양적 선행연구 자료들을 체계적으로 검토하고, 그 안에 담긴 경험적 진술과 해석 단위들을 질적으로 재구성하는 방식을 취하였다. 표집 과정에서는 업종, 지역, 디지털 활용 수준의 다양성을 확보하기 위해 목적표집과 최대 변산 표집을 병행하여 분석의 입체성을 높였다. 분석 결과에 따르면 소상공인의 디지털전환은 인지적 기대와 심리적 부담, 그리고 사회적 환경이 복합적으로 작용하는 과정적 현상으로 나타났다. 소상공인들은 디지털전환을 생존을 위한 필수 과제로 인식하면서도 동시에 새로운 기술 학습에 대한 불안과 피로감을 느끼는 양가적인 태도를 보였다. 이때 정부의 정책 지원이나 동료 네트워크와 같은 사회적지지는 기술적 불확실성을 완화하고 심리적 안정감을 제공하는 핵심적인 매개 자원으로 기능하며 테크노스트레스를 조절하는 역할을 하였다. 결론적으로 테크노스트레스는 무조건적인 부정적 결과로 귀결되기보다 사회적지지 수준과 성과기대에 따라 관리 가능한 수준으로 조절될 수 있음이 확인되었다. 높은 성과기대는 초기의 어려움을 견디게 하는 심리적 동력이 되었으며, 사회적지지가 뒷받침될 때 기술적 부담은 오히려 역량 강화의 계기로 전환되었다. 이러한 결과는 지방정부가 단순한 기술 보급을 넘어 지역 기반의 사회적지지 생태계를 구축하는 것이 지속 가능한 지방발전의 핵심 전략임을 시사한다.

목차

초록
Abstract
I. 서론
1. 연구 배경 및 문제 제기
2. 연구 목적
3. 연구 질문
4. 논문의 구성
II. 이론적 배경 및 선행연구 검토
1. 디지털전환과 소상공인·로컬 창업자
2. 디지털전환 수용요인
3. 테크노스트레스
4. 사회적지지
5. 성과기대와 지방발전
III. 연구 설계 및 방법
1. 연구 접근
2. 연구 대상 및 표집
3. 자료 수집
IV. 분석 결과
1. 디지털전환 수용요인에 대한 인식 분석 결과
2. 사회적지지의 매개적 역할 분석 결과
3. 테크노스트레스 경험 양상 분석 결과
4. 성과기대에 대한 인식 분석 결과
5. 종합 분석 결과
V. 결론 및 시사점
1. 연구 결과의 요약
2. 이론적 시사점
3. 실무적 시사점
4. 정책적 시사점 및 지방발전 관점의 함의
5. 연구의 한계 및 향후 연구 방향
참고문헌

키워드

저자

• 안재석 [ 安宰奭 | 인터넷비즈니스 픽스넷 / 대경대학교 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국지방자치연구

• 간기

  계간

• pISSN

  1598-0960

• 수록기간

  1995~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 359 DDC 352