Earticle

초록

영어

This study defines MBN's broadcasting content, I Am a Natural Person, which has sustained long-term success for 15 years, as a “Long-term Project,” and aims to investigate from a Project Management(PM) perspective how this project has maintained its outstanding performance amidst a rapidly changing media environment. Unlike previous studies on broadcast content that primarily focused on audience psychology or media effects, this study explored the sources of the project's sustainability by analyzing the dynamic interactions between the project manager's planning intentions and the reactions of external stakeholders. As a research methodology, a cross-analysis was conducted by collecting broadcast information big data (667 episodes) reflecting the manager's intentions and news big data (3,129 articles) capturing the discourse of the media and viewers, who are the key stakeholders. Through text mining-based keyword analysis, LDA topic modeling, and time-series topic trend analysis, the changing patterns of the core success criteria penetrating the entire project were tracked. The analysis empirically confirmed that the project has evolved over time through a distinct project lifecycle: the “Value Establishment Phase (2012-2015) → Brand Expansion Phase (2016-2019) → Social Internalization Phase (2020-Present).” The findings suggest that in creative project management (PM) requiring long-term continuity, establishing a virtuous cycle between the manager's planning capabilities and the stakeholders' value interpretations is crucial for success. By demonstrating that a project's success criteria are not fixed indicators but must be dynamically reconstructed according to its lifecycle, this study provides practical guidelines for the strategic management and the development of sustainable operational models for future cultural content projects.

목차

Abstract
1. 서론
2. 이론적 배경 및 선행연구
2.1 장기 프로젝트의 생애주기와 성공 요인
2.2 휴먼 다큐멘터리의 이해관계자 특성
2.3 액티브 시니어의 미디어 수용과 휴먼 다큐멘터리의 장르적 특성
3. 빅데이터의 수집 및 분석방법
3.1 빅데이터의 수집
3.2 빅데이터의 분석방법
4. 빅데이터 분석을 통한 장기 미디어 콘텐츠프로젝트의 생애주기별 성공요인 도출
4.1 프로젝트 기획 및 실행 데이터 분석(방송자료중심)
4.2 프로젝트 이해관계자 반응 분석(뉴스 데이터중심)
4.3 장기 미디어 콘텐츠 프로젝트의 성공 요인의 종합적 고찰
5. 결론
5.1 연구 결과 요약 및 성공 요인
5.2 연구의 한계 및 향후 연구 제언
[Acknowledgements]
[References]

키워드

저자

• 임준묵 [ Joon-Mook Lim | 한밭대학교 창의융합학과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  프로젝트경영연구 [Project Management Review]

• 간기

  반년간

• eISSN

  2799-3434

• 수록기간

  2021~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658