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What Wellness Tourists Value - An eWOM-Based Examination of Healing Experiences in South Korea -

첫 페이지 보기
  • 발행기관
    경성대학교 산업개발연구소 바로가기
  • 간행물
    산업혁신연구 KCI 등재 바로가기
  • 통권
    제42권 제1호 (2026.03)바로가기
  • 페이지
    pp.82-93
  • 저자
    Neila Aisha, ․BristyAkter, Rianmahardhika Sahid Budiharseno, Hak-Seon Kim
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A482677

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원문정보

초록

영어
Wellness tourism is a rapidly expanding sector, yet limited research has examined healing-oriented wellness experiences through electronic word-of-mouth (eWOM). This study investigates what wellness tourists value in healing experiences in South Korea by analyzing 4,214 English-language Google Reviews from 12 w ellness and healing destinations using a quantitative text-mining approach. Co-occurrence analysis, place-based mapping, rating-based satisfaction analysis, and Latent Dirichlet Allocation (LDA) topic modeling were conducted using KH-Coder. The findings reveal that healing experiences are primarily evaluated as place-based and emotionally immersive, with spatial tranquility, spiritual atmosphere, natural environments, and temporal immersion emerging as core experiential dimensions. Place-based analysis highlights the importance of specific healing locations in shaping perceived healing value, while rating-based analysis shows an evaluative asymmetry: satisfaction is driven by intangible experiential qualities, whereas dissatisfaction is mainly associated with functional and economic constraints. Topic modeling confirms the multidimensional nature of healing experiences, integrating environmental, spiritual, temporal, and lifestyle-related elements. This study contributes to wellness tourism and eWOM literature by empirically distinguishing healing-focused wellness tourism from general wellness services and offering practical insights for wellness destination management.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Literature Review
2.1 Electronic Word-of-Mouth (eWOM) in Tourism and Wellness Marketing
2.2 Wellness and Healing Tourism in Korea
2.3 Online Review Analytics in Hospitality and Tourism
Ⅲ. Methodology
Ⅳ. Results
Ⅴ. Conclussion
5.1 Theoretical Implication
5.2 Practical Implication
References

키워드

Wellness tourism healing experience customer satisfaction co-occurrence analysis LDA

저자

  • Neila Aisha [ Graduate students, Department of Global Business, Kyungsung University/Department of Management, Sekolah Tinggi Ilmu Ekonomi Ganesha, Jakarta ]
  • ․BristyAkter [ Graduate Students, Department of Global Hospitality Management, Kyungsung University, Korea ]
  • Rianmahardhika Sahid Budiharseno [ Assistant Professor, School of Global Studies, Kyungsung University ]
  • Hak-Seon Kim [ Professor, School of Hospitality & Tourism Management, Kyungsung University, Korea ] Corresponding Author

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    경성대학교 산업개발연구소 [INDUSTRIAL DEVELOPMENT INSTITUTE KYUNGSUNG UNIVERSITY]
  • 설립연도
    1985
  • 분야
    사회과학>지역개발
  • 소개
    연구소는 경영및 경제 전반에 관한 이론과 실무의 연구개발을 통하여 산학협동을 기하고 이를 토대로 국민경제의 발전에 기여함을 목적으로 한다

간행물

  • 간행물명
    산업혁신연구 [The Journal of Industrial Innovation]
  • 간기
    계간
  • pISSN
    2005-2936
  • eISSN
    2800-0080
  • 수록기간
    1985~2026
  • 등재여부
    KCI 등재
  • 십진분류
    KDC 325 DDC 658

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