Earticle

초록

영어

This study investigates the psychological mechanisms influencing the continuous intention to use AI agents, specifically focusing on the challenges posed by their opaque 'black-box' nature. We propose and structurally test a moderated mediation model where the relationship between Black-box Perception and Intention to Use is mediated by Privacy Concerns. Furthermore, we examine whether this indirect effect is moderated by the user's individual Privacy-Protection Orientation (PPO). The findings confirm our hypotheses: a higher perception of the AI as a 'black-box' significantly increases privacy concerns, which in turn significantly reduces the user's intention to continue use. Moreover, this negative impact of privacy concerns on usage intention is significantly stronger for individuals with a high PPO. This study empirically demonstrates that transparency in AI operations is critical for building user trust. The results also highlight the need for organizations to move beyond a one-size-fits-all approach and develop differentiated privacy strategies tailored to user characteristics.

목차

Abstract
1. INTRODUCTION
2. LITERATURE REVIEW
3. Research Method
3.1. Research Questions and Hypotheses
3.2 Research Model
4. DATA COLLECTION AND ANALYSIS
5. RESULTS AND DISCUSSION
References

키워드

저자

• Myongho Yi [ Professor, Department of Library and Information Science Sangmyung University, Seoul, Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Advanced Culture Technology(IJACT)

• 간기

  계간

• pISSN

  2288-7202

• eISSN

  2288-7318

• 수록기간

  2013~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 600 DDC 700