Earticle

초록

영어

This study focuses on the lyrics written by G-Dragon, a central figure in K-pop culture, exploring the factors that contributed to his establishment as a global icon of innovation. Although G-Dragon has demonstrated creativity and innovation across various fields such as music, fashion, and performance, this research specifically concentrates on the emotional and sociocultural meanings embedded in his lyrics. A qualitative thematic analysis and sentiment analysis were conducted on a sample of 152 songs penned by G-Dragon. The qualitative analysis involved breaking down lyrics into semantic units and closely examining the emotions, values, and sociocultural contexts embedded in each phrase. Through iterative discussions and coding processes among researchers, five main themes emerged. These themes clearly illustrate how G-Dragon accurately reflects societal trends and audience expectations through emotionally resonant and creatively engaging lyrical content, reinforcing his brand identity and status as a global icon. Additionally, sentiment analysis was conducted on representative songs by G-Dragon. The analysis revealed that G-Dragon's lyrics exhibit dramatic emotional fluctuations, akin to a rollercoaster. This emotional expression highlights G-Dragon's unique lyrical style. The study empirically demonstrates that these emotional and thematic characteristics played a crucial role in building G-Dragon's innovative and distinctive brand image, positioning him as a leading global K-pop icon. Ultimately, this research extends beyond mere analysis of musical content, providing significant theoretical and practical insights into how emotional and thematic elements in lyrics strategically contribute to the establishment of an artist's brand identity.

키워드

저자

• Kyounghee Chu [ Chosun University ]
• XINA YUAN [ Xiamen University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국마케팅관리학회 학술대회

• 간기

  부정기

• 수록기간

  2018~2025

• 십진분류

  KDC 325 DDC 330