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The Formation of Visitors’ Usage Intention to Online Reservation System of Museum - Based on a Multi-Group Structural Equation Modeling -
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- 발행기관
- 경성대학교 산업개발연구소 바로가기
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- 간행물
- 산업혁신연구 KCI 등재 바로가기
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- 통권
- 제41권 제4호 (2025.12)바로가기
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- 페이지
- pp.181-199
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A477766
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5,400원
원문정보
초록
- 영어
- With the diverse digitalization of museum service, online reservation system of museum has been one of the management strategies to enhance museum visitors’ experience. The study integrates Information System Success Model and Technology Acceptance Model with the moderating role of generational differences to explore the psychological mechanism of visitors’ usage intention. As results, it was empirically investigated that museum visitors perceived ease of use didn’t predict their usage intention for the whole sample. While other proposed relationships have all been confirmed. Moreover, X and Z generational discrepancies exist on the relationship between perceived ease of use and usage intention. Consequently, the study could provide implications to the promotion of digitalized service of museum and generational differences confirmed by the present study could serve as a research paradigm for future research pertinent to online reservation of museums.
목차
ABSTRACT
Ⅰ. Introduction
Ⅱ. Literature Review and Hypotheses Development
2.1 Visitors Perceived Service Quality of Online Reservation Systems of Museum
2.2 Technology Acceptance Model
2.3 Hypotheses Development
Ⅲ. Methodology
3.1 Research Instrument
3.2 Sampling and Data Collection
3.3 Data Analysis
Ⅳ. Results
4.1 Results of Common Method Bias, Normality Test and Multicollinearity Test
4.2 Sample Profile
4.3 Results of Measurement Model
4.4 Results of Structural Model
4.5 Results of Mediating Effect
4.6 Results of Moderating Effect
Ⅴ. Conclusions & Discussions
5.1 Conclusions
5.2 Implications
5.3 Limitations and Suggestions for Future Research
References
키워드
technology acceptance museum generational differences usage intention저자
간행물 정보
발행기관
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- 발행기관명
- 경성대학교 산업개발연구소 [INDUSTRIAL DEVELOPMENT INSTITUTE KYUNGSUNG UNIVERSITY]
- 설립연도
- 1985
- 분야
- 사회과학>지역개발
- 소개
- 연구소는 경영및 경제 전반에 관한 이론과 실무의 연구개발을 통하여 산학협동을 기하고 이를 토대로 국민경제의 발전에 기여함을 목적으로 한다
간행물
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- 간행물명
- 산업혁신연구 [The Journal of Industrial Innovation]
- 간기
- 계간
- pISSN
- 2005-2936
- eISSN
- 2800-0080
- 수록기간
- 1985~2026
- 등재여부
- KCI 등재
- 십진분류
- KDC 325 DDC 658
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