Earticle

초록

영어

The purpose of this study was to analyze the effects of core self-evaluation (CSE) on innovative behavior and customer orientation among golf course service employees. A total of 308 employees working at six golf courses located in the Seoul and Chungcheong regions participated in the survey. The collected data were analyzed using SPSS 26.0 and AMOS 26.0 through confirmatory factor analysis, reliability tests, correlation analysis, and structural equation modeling. The results showed that, first, CSE had a significant positive effect on innovative behavior, with self-efficacy and self-esteem showing relatively stronger effects among its sub-dimensions. Second, CSE also had a positive effect on customer orientation, where emotional stability and self-efficacy were identified as key contributors. Third, innovative behavior positively influenced customer orientation, indicating that creative and proactive work behavior enhances customer-centered service attitudes. These findings suggest that the internal psychological capabilities of service employees are a critical factor in improving golf course service quality. From a managerial perspective, this study highlights the importance of developing recruitment, training, and reward systems that consider employees’ core self-evaluations. Furthermore, fostering an innovation-friendly and emotionally supportive organizational culture can enhance customer-oriented service performance.

목차

Abstract
Ⅰ. 서론
1. 연구의 필요성 및 목적
2. 연구가설
Ⅱ. 연구방법
1. 연구대상
2. 조사도구
3. 타당도 및 신뢰도
4. 자료처리방법
Ⅲ. 결과
1. 상관관계분석
2. 적합도검증
3. 가설검증
Ⅳ. 논의
Ⅴ. 결론 및 제언
1. 결론
2. 제언
참고문헌

키워드

저자

• 서재열 [ Seo Jae Ryel | 서원대학교(Seowon University)/교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국문화스포츠학회지 [Journal of the Korean Society of Culture and Sports]

• 간기

  반년간

• pISSN

  3091-809X

• 수록기간

  2025~2025

• 십진분류

  KDC 692 DDC 796