Earticle

초록

영어

This study aims to explore the multi-layered concept of “cultural sports” from the perspective of the sports industry and to clarify its structural characteristics within contemporary social and media environments. Drawing on Bourdieu’s theory of cultural capital and Gerbner and Gross’s cultivation theory, the study constructs an integrated theoretical framework that explains how sports participation and consumption, media representation, and globalization interact to reshape the boundaries and meanings of sports. Methodologically, the research employs literature review and critical discourse analysis to examine domestic and international studies, policy documents, media texts, and fan discourses related to cultural sports and the sports industry. The findings indicate that cultural sports operate as a complex structure encompassing cultural capital accumulation, social stratification, media-driven cultural cultivation, ideology and myth-making, and globalization-induced cultural homogenization. In particular, digital media expansion, fandom-based user-generated content, and the spread of ESG-oriented management practices are shown to reinforce the dual nature of cultural sports as both an economic asset and a socio-cultural field of power. These results provide theoretical and practical implications for redefining the identity of sports studies, designing sports industry policies, and developing strategies that simultaneously pursue industrial growth, social responsibility, and cultural diversity.

목차

Abstract
Ⅰ. 서론
1. 연구의 필요성
2. 연구의 목적
Ⅱ. 연구방법
1. 문헌연구
2. 이론틀 구축
3. 담론 분석
Ⅲ. 연구결과
1. 문화스포츠 개념의 변화와 확장 양상
2. 스포츠산업 내 문화스포츠의 다층적 구조와 기능
3. 담론분석을 통한 문화스포츠 담론의 사회문화적·산업적 함의
Ⅳ. 논의
Ⅴ. 결론 및 제언
참고문헌

키워드

저자

• 임기태 [ Yim, Ki-Tae | 대진대학교(Daejin University)/교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국문화스포츠학회지 [Journal of the Korean Society of Culture and Sports]

• 간기

  반년간

• pISSN

  3091-809X

• 수록기간

  2025~2025

• 십진분류

  KDC 692 DDC 796