Earticle

초록

영어

The purpose of the study is to investigate the key presence-related factors provided by meta-commerce platforms that influence consumer satisfaction and continued usage intention in light of the mediating effect of self-efficacy. “In order to examine the research objectives, a panel survey was administered by a professional research agency. A total of 200 valid responses were obtained and included in the final analysis. To test the hypotheses, SPSS 26.0 was used to perform various statistical analyses, including frequency analysis, exploratory factor analysis (EFA), reliability analysis, correlation analysis, and multiple regression analysis. The results reveal that there is a positive relationship among meta-commerce, consumer satisfaction and continued usage intention. Moreover, we found that there are mediating effect in the relationship between satisfaction and usage intention. By identifying key factors contributing to consumer self-efficacy and clarifying its impact on satisfaction and continued use, this study offers theoretical insights into the formation of meta-commerce consumer behavior.

목차

Abstract
I. Introduction
II. Literature Review
1. Meta-commerce
2. Perceived Presence in Meta-commerce
3. Self-Efficacy
III. Methods
IV. Results
1. Demographic Characteristics of the Sample
2. Exploratory Factor Analysis
3. Hypothesis Testing
V. Discussion and Implications
Reference

키워드

저자

• Oh, Yejin [ Master Student, Department of Consumer Science, Incheon National University ] 1st author
• Kim, Woohyuk [ Associate Professor, Department of Consumer Science, Incheon National University ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  콘텐츠와산업 [Journal of Contents and Industry]

• 간기

  격월간

• pISSN

  2765-317X

• 수록기간

  2019~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 600 DDC 700