현재 위치
Home
Culture Convergence (CC)
Biophilic Brand Experience Analysis via Peircean Semiotics : A Comparative Study of Six Senses and Park Hyatt
-
- 발행기관
- 국제문화기술진흥원 바로가기
-
- 간행물
- International Journal of Advanced Culture Technology(IJACT) KCI 등재 바로가기
-
- 통권
- Volume 13 Number 3 (2025.09)바로가기
-
- 페이지
- pp.354-365
-
- 저자
-
- 언어
- 영어(ENG)
-
- URL
- https://www.earticle.net/Article/A474001
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
원문정보
초록
- 영어
- This study aims to analyze how nature-based sensory design is implemented in the BX strategy of luxury hotel brands by integrating biophilia theory and brand experience theory. The comparative cases were Six Senses, which emphasizes sensory immersion, and Park Hyatt, which pursues a restrained sensory strategy. The analytical framework was constructed by combining Peirce’s semiotic theory, sensory UX, and emotional immersion. The findings reveal that Six Senses actively incorporated direct and indirect experiences of natural elements across visual, auditory, tactile, and olfactory dimensions to foster emotional brand loyalty, while Park Hyatt achieved static immersion and trust-based loyalty through sensory suppression and spatial control. Importantly, the nature-based sensory design identified in this study differs from conventional luxury hotel design, which has primarily relied on material opulence and decorative aesthetics, in that it directly connects sensory stimulation and emotional immersion to brand philosophy. These results highlight the theoretical and practical implications of sensory-centered branding strategies, the integrated design of biophilia and UX, and the semiotic approach as effective frameworks for developing luxury hotel brand strategies.
목차
Abstract
1. Introduction
2. Theoretical Background
2.1. Concept and application elements of biophilia design
2.2. Sensory-centered brand experience theory
2.3. Charles Peirce's semiotic theory
2.4. Sensory UX and emotional immersion in hotel spaces
3. Research subjects and analysis system
3.1. Introduction to the brands analyzed: Six Senses and Park Hyatt
3.2. Research Methods
3.3. Research model composition
4. Case Analysis
4.1. Comparative Analysis of Six Senses and Park Hyatt
4.2. Biophilia Design Elements
4.3. Characteristics of Perth’s Symbol Strategy
4.4. Comparative Analysis Results
5. Conclusion
References
키워드
Biophilic Design Brand Experience Sensory UX Affective Immersion Semiotic Analysis저자
간행물 정보
발행기관
-
- 발행기관명
- 국제문화기술진흥원 [The International Promotion Agency of Culture Technology]
- 설립연도
- 2009
- 분야
- 공학>공학일반
- 소개
- 본 진흥원은 문화기술(Culture Technology) 관련 산·학·연·관으로 구성된 비영리 단체이다. 문화기술(CT)은 정보통신기술(ICT), 문화적 사고 기반의 예술, 인문학, 디자인, 사회과학기술이 접목된 신융합기술(New Convergence Technology, NCT)로 정의한다. 인간의 삶의 질을 향상시키고, 진보된 방향으로 변화시키고, 문화기술 관련 분야의 학술 및 기술의 발전과 진흥에 공헌하기 위하여, 제3조의 필요한 사업을 행함을 그 목적으로 한다.
간행물
-
- 간행물명
- International Journal of Advanced Culture Technology(IJACT)
- 간기
- 계간
- pISSN
- 2288-7202
- eISSN
- 2288-7318
- 수록기간
- 2013~2025
- 등재여부
- KCI 등재
- 십진분류
- KDC 600 DDC 700
이 권호 내 다른 논문 / International Journal of Advanced Culture Technology(IJACT) Volume 13 Number 3
피인용수 : 0건 (자료제공 : 네이버학술정보)
함께 이용한 논문 이 논문을 다운로드한 분들이 이용한 다른 논문입니다.
출처 : 네이버학술정보
0개의 논문이 장바구니에 담겼습니다.