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Culture Convergence (CC)
Lipstick Color Analysis - Focusing on the Brand ‘Mac’ –
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- 발행기관
- 국제문화기술진흥원 바로가기
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- 간행물
- International Journal of Advanced Culture Technology(IJACT) KCI 등재 바로가기
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- 통권
- Volume 13 Number 3 (2025.09)바로가기
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- 페이지
- pp.258-264
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A473990
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
원문정보
초록
- 영어
- One of the ways to create external expressions along with color is color makeup, and in particular, it creates an attractive image depending on the color of lipstick. Lipstick affects the overall impression, creates the most emotional atmosphere, and symbolizes femininity. Research on color preference, color development effect, pigment, and component analysis has been conducted, but research discussing color analysis of lipstick color is insufficient, and the need for this study was raised. We aim to secure competitiveness in the lipstick market, suggest strategic directions for differentiated marketing, and provide accurate color information to consumers to understand their lipstick purchase intentions and behaviors. In order to classify lipstick color types, we analyzed the high-selling Powder Kiss, Powder Kiss Liquid, and Maximal Silky Matte lines based on the official MAC website. The color method was to extract the lipstick color using Adobe Photoshop, measure the L*a*b values, and convert them to H V/C values using Munsell Conversion. Lipstick is not just a simple cosmetic, but is considered an important means of expressing individuality, and many product lines are gaining popularity. It is one of the oldest product groups among beauty products, and unlike in the past when it was exclusive to women, lipstick consumption is steadily increasing as it is becoming an important part for men as well. In future research, we hope to effectively communicate products and brands that meet consumer needs and to systematically and diversely differentiate brand positioning lipstick colors as a more independent area and basic data for cosmetic development.
목차
Abstract
1. INTRODUCTION
1.1 Need for research
1.2 Research method and scope
2. THEORETICAL BACKGROUND
2.1 Lipstick
2.2 MacLipstick
2.3 Color
3. RESULT
3.1 Powder Kiss Lipstick
3.2 Powder Kiss Liquid Lipstick
3.3 Maximal Silky Matte Lipstick
4. CONCLUSION
REFERENCES
키워드
Lipstick Color MAC저자
간행물 정보
발행기관
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- 발행기관명
- 국제문화기술진흥원 [The International Promotion Agency of Culture Technology]
- 설립연도
- 2009
- 분야
- 공학>공학일반
- 소개
- 본 진흥원은 문화기술(Culture Technology) 관련 산·학·연·관으로 구성된 비영리 단체이다. 문화기술(CT)은 정보통신기술(ICT), 문화적 사고 기반의 예술, 인문학, 디자인, 사회과학기술이 접목된 신융합기술(New Convergence Technology, NCT)로 정의한다. 인간의 삶의 질을 향상시키고, 진보된 방향으로 변화시키고, 문화기술 관련 분야의 학술 및 기술의 발전과 진흥에 공헌하기 위하여, 제3조의 필요한 사업을 행함을 그 목적으로 한다.
간행물
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- 간행물명
- International Journal of Advanced Culture Technology(IJACT)
- 간기
- 계간
- pISSN
- 2288-7202
- eISSN
- 2288-7318
- 수록기간
- 2013~2025
- 등재여부
- KCI 등재
- 십진분류
- KDC 600 DDC 700
이 권호 내 다른 논문 / International Journal of Advanced Culture Technology(IJACT) Volume 13 Number 3
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