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An Internet Keyword Analysis of the Impact of Vegetarian Trends on the Restaurant Industry in the Digital age
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- 발행기관
- 국제문화기술진흥원 바로가기
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- 간행물
- International Journal of Advanced Culture Technology(IJACT) KCI 등재 바로가기
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- 통권
- Volume 13 Number 3 (2025.09)바로가기
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- 페이지
- pp.148-152
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A473977
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
원문정보
초록
- 영어
- This study aims to examine how vegetarian and vegan trends particularly the increasing presence of plant-based meat are influencing consumer interest and transforming the restaurant industry in the digital age. As interest in health, environmental sustainability, and ethical consumption continues to rise, plant-based foods have become both a lifestyle choice and a strategic focus for the foodservice industry. To explore how these trends are reflected in digital consumer interest, the study analyzed unstructured online text data collected from Google and Naver between January 2022 and June 2024. Using the Textom platform, high-frequency keywords were identified through word cloud analysis, and co-occurrence structures among core terms were explored through network analysis. Key concepts such as “plant-based,” “alternative meat,” “health,” “ethics,” and “sustainability” emerged as central in digital conversations, indicating a strong emphasis on value-driven consumption. By employing big data text mining instead of traditional survey methods, the study demonstrates methodological originality and captures real-time, organic consumer sentiment. The findings offer practical implications for product development, branding, and digital marketing strategies in the foodservice sector, while also laying a foundation for future research that utilizes unstructured data in the context of food consumption behavior.
목차
Abstract
1. INTRODUCTION
2. RELATED WORK
2.1 Plant-Based Meat
2.2 Big Data
3. METHOD
3.1 Research Scope and Data Collection
3.2 Analytical Tools
3.3 Data Preprocessing
4. ANALYSIS RESULTS
5. CONCLUSION
REFERENCES
키워드
‘Plant’ ‘Plant-based meat’ ‘Meat’ ‘Health’ ‘Diet’저자
간행물 정보
발행기관
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- 발행기관명
- 국제문화기술진흥원 [The International Promotion Agency of Culture Technology]
- 설립연도
- 2009
- 분야
- 공학>공학일반
- 소개
- 본 진흥원은 문화기술(Culture Technology) 관련 산·학·연·관으로 구성된 비영리 단체이다. 문화기술(CT)은 정보통신기술(ICT), 문화적 사고 기반의 예술, 인문학, 디자인, 사회과학기술이 접목된 신융합기술(New Convergence Technology, NCT)로 정의한다. 인간의 삶의 질을 향상시키고, 진보된 방향으로 변화시키고, 문화기술 관련 분야의 학술 및 기술의 발전과 진흥에 공헌하기 위하여, 제3조의 필요한 사업을 행함을 그 목적으로 한다.
간행물
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- 간행물명
- International Journal of Advanced Culture Technology(IJACT)
- 간기
- 계간
- pISSN
- 2288-7202
- eISSN
- 2288-7318
- 수록기간
- 2013~2025
- 등재여부
- KCI 등재
- 십진분류
- KDC 600 DDC 700
이 권호 내 다른 논문 / International Journal of Advanced Culture Technology(IJACT) Volume 13 Number 3
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