Earticle

초록

영어

As global efforts toward sustainable development intensify, Environmental, Social, and Governance (ESG) practices have become a core element of corporate strategy. This study aims to examine how different dimensions of corporate ESG activities shape Generation Z consumers’ perceptions of corporate image— specifically warmth and competence—and how these perceptions influence their evaluations of corporate sustainability. Drawing on the Stereotype Content Model, which posits warmth and competence as the two primary dimensions of social perception, this research analyzes the distinct impacts of ESG dimensions on these perceptions. A survey conducted among Generation Z individuals in China yielded 297 valid responses. The findings indicate that environmental initiatives significantly enhance both warmth and competence perceptions, whereas social initiatives fail to significantly influence warmth perceptions, and governance efforts do not significantly impact competence perceptions. Furthermore, both warmth and competence perceptions positively affect sustainability evaluations. These results highlight the dominant role of environmental initiatives in shaping favorable consumer perceptions and underscore the need for improved communication and visibility of social and governance practices. This study contributes theoretically by integrating ESG with consumer perception models and provides practical implications for firms seeking to strengthen corporate sustainability through strategic ESG initiatives and targeted communication.

목차

Abstract
1. INTRODUCTION
2. THEORETICAL BACKGROUND AND HYPOTHESIS
2.1 Environmental, Social, and Governance
2.2 Generation Z
2.3 Stereotype Content Model: Competence and Warmth
3. MATERIALS AND METHODS
3.1 Research Model
3.2 Sample and Data Collection
4. RESULTS
4.1 Exploratory Factor Analysis (EFA) and Reliability
4.2 Confirmatory Factor Analysis (CFA)
4.3 Hypothesis Testing
5. DISCUSSION
5.1 Theoretical and Practical Implications
5.2 Limitations
ACKNOWLEDGEMENT
REFERENCES

키워드

저자

• Xiao Wang [ Researcher, Enterprise Compliance Research Center, Binzhou Polytechnic, China ]
• Chengpeng Lin [ Combined MS/PhD, Department of Business Administration, Chonnam National University, R. Korea ] Corresponding Author
• Shanyue Jin [ Associate Professor, Department of Business Management, Gachon University, R. Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Advanced Culture Technology(IJACT)

• 간기

  계간

• pISSN

  2288-7202

• eISSN

  2288-7318

• 수록기간

  2013~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 600 DDC 700