Earticle

초록

영어

This study utilized social network analysis to structurally compare the social perceptions of aesthetic skincare and medical skincare. Based on unstructured text data collected from major domestic portal sites, keyword frequency analysis, degree centrality analysis, network structure analysis, and CONCOR analysis were conducted. The data collection period covered the most recent two years (July 1, 2023 - June 30, 2025), and Textom and UCINET were employed for the analysis. The results showed that aesthetic skincare was characterized by keywords related to experience and emotions, such as 'reviews', 'recommendations', 'space', and 'private', while medical skincare was centered on keywords reflecting functionality and treatment purposes, such as 'procedures', 'effects', 'consultations', and 'professional'. In the network structure, medical skincare exhibited denser and more cohesive connections between keywords, whereas aesthetic skincare demonstrated a dispersed structure of diverse interests and experiences. The CONCOR analysis revealed that both domains shared a common cluster of 'service environment', while other cluster compositions differed, indicating domain-specific perception structures. Therefore, it is necessary to develop customized content planning and marketing strategies that reflect consumers’ expectations and interests for each skincare service domain.

중국어

本研究运用社交网络分析技术,对美学皮肤管理和医疗皮肤管理的社会认知进行了结 构性比较.基于从国内主要门户网站收集的非结构化文本数据,进行了关键词频率分析,连 接中心性分析,网络结构分析和CONCOR分析.数据收集期为最近两年(2023年7月1日至 2025年6月30日),使用了Textom和UCINET工具.分析结果表明,美学皮肤管理方面,“后 记”,“推荐”,“空间”,“私人”等以体验和情感为中心的关键词出现频率较高;而医疗皮肤管 理方面,“施术”,“效果”,“咨询”,“专业”等反映功能性和治疗目的的关键词占据了核心位 置.在网络结构方面,医疗皮肤管理的关键词间连接更为紧密,呈现出凝聚力更强的结构, 而美学皮肤管理则呈现出兴趣点和经验更为分散的结构.CONCOR分析显示,在两个领域中 都共同析出了“服务环境”聚类,除此之外的聚类构成则确认了不同领域认知结构的差异.因 此,需要根据消费者对这两个领域皮肤管理服务的期望和关注点,来制定定制化的内容策划 和营销策略.

목차

Abstract
I. 서론
II. 이론적 배경
1. 에스테틱 피부관리
2. 메디컬 피부관리
III. 연구 내용 및 방법
1. 분석대상
2. 분석 방법 및 절차
IV. 결과 및 고찰
1. 피부관리 관련 키워드에 대한 빈도 분석
2. 피부관리 관련 키워드에 대한 전체 네트워크 구조
3. 피부관리 관련 키워드에 대한 연결중심성 비교
4. 에스테틱, 메디컬 피부관리에 대한 CONCOR 분석
V. 결론
참고문헌
中文摘要

키워드

저자

• 오윤경 [ Yun-Kyoung Oh | 창신대학교 미용예술학과 교수 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  국제보건미용학회지 [Journal of Health and Beauty]

• 간기

  계간

• pISSN

  2005-369X

• eISSN

  2765-1347

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 593 DDC 646