The Differential Impact of Platform Empowerment and the Performance of Different Types of E-commerce Firms : A Value Co-creation Perspective
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- 발행기관
- 건국대학교 KU중국연구원 바로가기
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- 간행물
- Open Regional Studies KCI 등재후보 바로가기
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- 통권
- Vol.4 No.2 (2025.06)바로가기
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- 페이지
- pp.83-100
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A469851
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원문정보
초록
- 영어
- This study examines the differential effects of platform empowerment on the performance of e-commerce firms through the lens of value co-creation. Drawing upon four core dimensions of platform empowerment—technical support, traffic support, data sharing, and brand endorsement—this research develops an integrated mediated–moderated framework. Value co-creation is posited as the primary mediating mechanism, while e-commerce business model typologies (B2B, B2C, and C2C) function as contextual moderators. Synthesizing contemporary theoretical and empirical insights, the proposed framework elucidates how platform-empowered interactions among firms, users, and digital infrastructures shape innovation capabilities, market competitiveness, and brand outcomes. The findings contribute to the platform economy literature by offering a nuanced understanding of empowerment-performance linkages and yield practical implications for platform governance and strategic alignment across diverse e-commerce models.
목차
ABSTRACT
I. Introduction
1. Background and Motivation
2. Research Gap
3. Research Objectives and Questions
4. Structure of the Paper
II. Literature Review and Theoretical Framework
1. Platform Empowerment: Concepts and Mechanisms
2. Value Co-Creation: A Mediating Perspective
3. E-commerce Business Model Typologies
4. Integrated Framework and Theoretical Proposition
III. Theoretical Model and Research Assumptions
1. Overview of the Conceptual Model
2. Definition of Constructs and Dimensions
3. Research Hypotheses
4. Graphical representation of the theoretical model
IV. Research Methodology
1. Research Design
2. Case Selection Criteria
3. Limitations of the Method
V. Case Analysis and Findings
1. B2B Case: Alibaba.com
2. B2C Case: JD.com
3. C2C Case: Taobao
4. Cross-Case Comparative Findings
VI. Conclusion and Implications
1. Key Conclusions
2. Theoretical and Managerial Implications
Reference
키워드
Platform Empowerment Value Co-Creation E-Commerce Business Models Firm Performance Mediated–Moderated Framework저자
간행물 정보
발행기관
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- 발행기관명
- 건국대학교 KU중국연구원 [KONKUK UNIVERSITY CHINA INSTITUTE]
- 설립연도
- 2013년
- 분야
- 사회과학>무역학
- 소개
- 'KU 중국연구원'은 건국대학교만의 차별화된 가치를 구현하기 위해 건국대의 교시(校是)인 성(誠)·신(信)·의(義)를 바탕으로 인본(人本)·소통(疏通)·통섭(統攝)에 초점을 둔 중국학 연구를 지향하고 있습니다. 또한 시대적 당위성을 반영한 실용 중심의 연구와 학문 후속세대 양성에 기여하는 국제적 연구센터로 발돋음하는 연구기관 입니다.
간행물
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- 간행물명
- Open Regional Studies
- 간기
- 부정기
- pISSN
- 2951-3197
- 수록기간
- 2022~2026
- 등재여부
- KCI 등재후보
- 십진분류
- KDC 912 DDC 951
이 권호 내 다른 논문 / Open Regional Studies Vol.4 No.2
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