Rajan Nepal, Dipa Ahdikari, Bhanu Shrestha, Surendra Shrestha
언어
영어(ENG)
URL
https://www.earticle.net/Article/A469826
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원문정보
초록
영어
This study explores the factors influencing digital payment adoption in rural Nepal, specifically along the Annapurna Circuit Trail. Employing a mixed-methods approach—including surveys, interviews, focus groups, field observations, and secondary data analysis—it offers a comprehensive perspective on adoption trends. The findings identify digital literacy, internet quality, and education as key drivers, with regression analysis indicating that digital literacy has the greatest influence, followed by education and internet quality, while age and distance to banking facilities negatively affect adoption. To provide a comprehensive understanding of this phenomenon, the study draws upon the Technology Acceptance Model (TAM) and the Diffusion of Innovations theory. Younger individuals, those with secondary education, and users with higher digital literacy are more likely to embrace digital payments. Major barriers include unreliable internet, inconsistent electricity supply, limited smartphone access, complex registration processes, and low merchant acceptance. Despite these challenges, opportunities for growth exist through infrastructure improvements, capacity-building initiatives, and policy reforms. With the current adoption rate at 35%, the study suggests that a 50% adoption rate is achievable within two years through strategic interventions. The research offers practical recommendations for stakeholders, emphasizing the need for collaborative efforts to enhance digital infrastructure, improve user education, and address systemic barriers.
국제문화기술진흥원 [The International Promotion Agency of Culture Technology]
설립연도
2009
분야
공학>공학일반
소개
본 진흥원은 문화기술(Culture Technology) 관련 산·학·연·관으로 구성된 비영리 단체이다. 문화기술(CT)은 정보통신기술(ICT), 문화적 사고 기반의 예술, 인문학, 디자인, 사회과학기술이 접목된 신융합기술(New Convergence Technology, NCT)로 정의한다. 인간의 삶의 질을 향상시키고, 진보된 방향으로 변화시키고, 문화기술 관련 분야의 학술 및 기술의 발전과 진흥에 공헌하기 위하여, 제3조의 필요한 사업을 행함을 그 목적으로 한다.
간행물
간행물명
International Journal of Advanced Culture Technology(IJACT)
간기
계간
pISSN
2288-7202
eISSN
2288-7318
수록기간
2013~2025
등재여부
KCI 등재
십진분류
KDC 600DDC 700
이 권호 내 다른 논문 / International Journal of Advanced Culture Technology(IJACT) Volume 13 Number 2