Culture Convergence (CC)
A Study on Behavioral Intention of Ecotourists for Sustainable Growth of Ecotourism Sites: Focusing on Self-determination Theory and the Extended Theory of Planned Behavior with Sustainable Intelligence
-
- 발행기관
- 국제문화기술진흥원 바로가기
-
- 간행물
- International Journal of Advanced Culture Technology(IJACT) KCI 등재 바로가기
-
- 통권
- Volume 13 Number 1 (2025.03)바로가기
-
- 페이지
- pp.7-21
-
- 저자
-
- 언어
- 영어(ENG)
-
- URL
- https://www.earticle.net/Article/A465899
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
원문정보
초록
- 영어
- As a main purpose of ecotourism is to protect natural environment, it is important to ensure sustainability of ecotourism sites. Also, understanding ecotourists’ behavior related to sustainability is a key for ecotourism because their activities might impact on the sustainability in any form. Thus, this study was designed to analyze the integrated model of Self-determination Theory and the Theory of Planned Behavior, along with sustainable intelligence as a moderating variable, to identify the behavioral intention of ecotourists. The empirical analysis was conducted using 265 questionnaires collected from ecotourists visiting Geomun Oreum Lava Tube, utilizing SPSS/WIN 27.0 and AMOS 23. The results revealed that a stronger sense of intrinsic motivation positively influences planned behavior and ultimately has a significant impact on the formation of behavioral intention. Furthermore, it was confirmed that sustainable intelligence has a significant moderating effect on the relationship between ecotourists' attitude and their behavioral intention. The contributions of this study are as follow. First, this study provides unique understandings on ecotourists’ behavioral intention based on the integrated model of the two theories which has not been actively discussed in the previous studies. Second, this study suggests new findings on the value of sustainable intelligence as a moderating variable in order to improve ecotourists’ behavioral intention. Based on these contributions, we need to develop ecotourism considering the relationships among the variables of self-determination and planned behavior related to sustainable intelligence of ecotourists.
목차
Abstract
1. INTRODUCTION
2. THEORETICAL CONSIDERATION AND STUDY HYPOTHESIS
2.1. Ecotourism
2.2. Relationship between Self-determination Theory and Theory of Planned Behavior
2.3. The Relationship Between Extended Planned Behavior and Behavioral Intention
2.4. Moderating Effect of Sustainable Intelligence
3. RESEARCH METHOD
3.1. Research Model
3.2. Analysis Method
3.3. Operational Definition
4. ANALYSIS RESULT
4.1. Demographic Characteristics
4.2. Exploratory Factor Analysis and Reliability Analysis
4.3. Validation of Observed Variables
4.4. Validation of Latent Variables
5. HYPOTHESIS MODEL TESTING
5.1. Goodness of Fit of the Hypothesis Model
5.2. Goodness of Fit of the Revised Model
5.3. Hypothesis Testing Results for the Revised Model
6. MODERATING EFECTS OF SUSTAINABLE INTELLIGNCE
7. DISCUSSION
8. CONCLUSION
REFERENCES
키워드
Ecotourism Self-determination theory Theory of Planned Behavior Behavioral intention Sustainable intelligence저자
간행물 정보
발행기관
-
- 발행기관명
- 국제문화기술진흥원 [The International Promotion Agency of Culture Technology]
- 설립연도
- 2009
- 분야
- 공학>공학일반
- 소개
- 본 진흥원은 문화기술(Culture Technology) 관련 산·학·연·관으로 구성된 비영리 단체이다. 문화기술(CT)은 정보통신기술(ICT), 문화적 사고 기반의 예술, 인문학, 디자인, 사회과학기술이 접목된 신융합기술(New Convergence Technology, NCT)로 정의한다. 인간의 삶의 질을 향상시키고, 진보된 방향으로 변화시키고, 문화기술 관련 분야의 학술 및 기술의 발전과 진흥에 공헌하기 위하여, 제3조의 필요한 사업을 행함을 그 목적으로 한다.
간행물
-
- 간행물명
- International Journal of Advanced Culture Technology(IJACT)
- 간기
- 계간
- pISSN
- 2288-7202
- eISSN
- 2288-7318
- 수록기간
- 2013~2025
- 등재여부
- KCI 등재
- 십진분류
- KDC 600 DDC 700
이 권호 내 다른 논문 / International Journal of Advanced Culture Technology(IJACT) Volume 13 Number 1
피인용수 : 0건 (자료제공 : 네이버학술정보)
함께 이용한 논문 이 논문을 다운로드한 분들이 이용한 다른 논문입니다.
0개의 논문이 장바구니에 담겼습니다.