Earticle

초록

영어

With the rapid development of the artificial intelligence era, household appliances have gradually developed while adapting to various lifestyles. In particular, smart home appliances are being promoted at a rapid pace by enabling automation, remote control, and personalization services. In addition, the popularization and generational change of related products are expected to accelerate due to changes in consumer behavior following the improvement of the Chinese consumer market and the expansion of the Chinese smart device market. Therefore, research is needed to understand the satisfaction, repurchase intention, and word-of-mouth intention for Chinese smart home appliances. This study applied the Unified Theory of Acceptance and Use of Technology, and the analysis was conducted by inputting the selection attribute as an additional variable. The main research results of this study are as follows. Firstly, it was found that performance expectancy, effort expectancy, social influence, and facilitating conditions, which are the core variables of the Unified Theory of Acceptance and Use of Technology, had a positive effect on the satisfaction with smart home appliances. Secondly, it is shown that price, function and brand, which are the selection attributes for smart home appliances, have positive influence on the satisfaction of smart home appliances. Finally, it is shown that satisfaction with smart home appliances has positive influence on repurchase intention and word-of-mouth intention.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 연구결과
Ⅴ. 결론 및 시사점
참고문헌

키워드

저자

• 왕일륜 [ YiLun Wang | 건국대학교 국제통상비즈니스학과 석사 ] 제1저자
• 류미현 [ Mi Hyun Ryu | 건국대학교 글로벌비즈니스학과 부교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역통상학회지 [Journal of Korea Research Association of International Commerce]

• 간기

  격월간

• pISSN

  1738-4354

• 수록기간

  2001~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380