Earticle

초록

영어

The purpose of this study is to explain the process through which digital integration leads to corporate performance through internal and external information sharing and organizational culture variables. The research model was verified with data from 203 Korean manufacturing companies. As a result of the study, information sharing within and between companies mediates the relationship between digital integration and corporate performance, and information sharing within and between companies has a very positive synergy effect in increasing corporate performance. It was confirmed that the more hierarchical the organizational culture, the more active information sharing between companies is through digital integration. This study makes a theoretical contribution by crystallizing the concept of digital integration and demonstrates its positive implications for corporate performance. Furthermore, it provides practical implications by presenting evidence for investments in digital integration for both internal operations and B2B relationship.

목차

Abstract
I. Introduction
II. Literature review and Hypotheses Building
1. Digital integration
2. The mediating role and interaction effect of information sharing
3. Moderating effect of organizational culture
III. Methods
1. Sample and data collection
2. Measures
IV. Results
1. Measurement model
2. Results
V. Discussion
1. Implications
2. Limitations and further research
References
요약

키워드

저자

• Chul Hung Park [ Master’s degree, Korea University, Seoul, Korea ] First Author
• Kim, Jae Wook [ 김재욱 | Professor, Korea University, Seoul, Korea. ] Co-Author
• Jin Hwa Rhee [ 이진화 | Associate Professor, Daegu University, Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  마케팅논집 [Journal of Marketing Studies]

• 간기

  계간

• pISSN

  1229-3180

• 수록기간

  1991~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380