Earticle

초록

영어

Sustainable consumption is the consumer’s preference for the products that are environmentally friendly however, non-consumption also plays a major role in sustainability. A counter movement of anti-consumption runs from the beginning of mass-consumption of societies. Consumers can choose not to consume products/ brands that can cause a harm to the environment or are incompatible with their ideology on conservation. The underlying notion of these non-consumption practices or anti-consumption is that the consumer is concerned about the effects that a purchasing choice has, not only on themselves but also on the external world. Anti-consumption is a resistance to, distaste of or even resentment of consumption. There is low adaptation rate of green consumption in terms of household products which shows that the non-green consumers reflect the mainstream population and indicates that consumers following anti-consumption is a niche segment reflecting the need of research in this area. So it is consequential to explore the available literatures regarding the subject matter and conduct a quantitative study. Following the notion this paper aims analyzing the factors influencing the anti-consumption behavior of household products in Nepalese context.

목차

Abstract
1. Introduction
2. Literature Sources and Hypothesis Development
2.1 General–societal: global impact consumers
2.2 General–personal: simplifiers
2.3 Brand–societal: market activists
2.4 Brand–personal: anti-loyal consumers
2.5 Economic factors and Anti-consumption behavior
2.6 Ethical consumption and Anti-consumption behavior
2.7 Environment Concern and Anti-consumption Behavior
2.8 Attitude and Anti consumption behavior
2.9 Culture and anti-consumerism
3. Research Methodology
3.1 Sample and Data Collection
3.2 Measures
3.3 Data Analysis
3.4 Measurement and Structural Modeling
3.5 Moderation and Mediation Analysis
4. Conclusion and Discussion
References

키워드

저자

• Ava Shrestha [ PhD Scholar, Lincoln University College, Malaysia ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005