Earticle

초록

영어

This study examined the impact of exporters’ humanistic knowledge on relationship performance with importers by improving cultural empathy. Accordingly, this study viewed exporters’ humanistic knowledge as a multidimensional variable including literature, philosophy, history, art, religion, and cultural literacy. Cultural empathy was viewed as a variable with sub-elements such as empathic feeling and expression, empathic perspective taking, acceptance of cultural differences, and empathic awareness. To measure this, a survey was conducted targeting 207 export managers from small and medium-sized businesses. As a result of the analysis, the exporter’s humanistic knowledge had a positive effect on all of the sub-elements. In addition, all sub-elements of the exporter’s cultural empathy were found to have a positive effect on relationship performance. The results of this study can provide practical suggestions that small and medium-sized enterprises should seek ways to develop the capabilities of export managers necessary to build friendly relationships with importers with different cultural backgrounds.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구모형 및 가설설정
Ⅳ. 연구방법
Ⅴ. 실증분석
Ⅵ. 결론 및 제언
참고문헌

키워드

저자

• 정갑연 [ Jeong, Gap-Yeon | 국립안동대학교 무역학과 부교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역통상학회지 [Journal of Korea Research Association of International Commerce]

• 간기

  격월간

• pISSN

  1738-4354

• 수록기간

  2001~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380