Earticle

초록

영어

This study explores the relationship between product adaptation and export performance. It also examines how firm characteristics and environmental characteristics shape the performance influence of product adaptation on export performance. Based on a resource-based view and contingency perspective, this study develops a conceptual model and empirically investigates the moderating effect of international experience and competitive intensity on the link between product adaptation and export performance. Using the survey data collected from 147 Korean exporters, this study tested the relationship between product adaptation, international experience, competitive intensity, and export performance. The findings suggest that the level of product adaptation positively affects export performance. Moreover, the results indicate that both international experience and competitive intensity strengthen the positive impact of product adaptation on export performance.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경과 연구 가설
Ⅲ. 연구 방법론
Ⅳ. 분석 결과
Ⅴ. 결론
참고문헌

키워드

저자

• 조효은 [ Hyo Eun Cho | 계명대학교 경영대학 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역통상학회지 [Journal of Korea Research Association of International Commerce]

• 간기

  격월간

• pISSN

  1738-4354

• 수록기간

  2001~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380