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顾客感知绿色酒店社会价值对顾客环保行为的影响： 自我认同和自我呈现的中介作用
The Impact of Customers' Perceived Social Value of Green Hotels on Customers' Environmental Behavior: The Mediating Roles of Self-Identity and Self-Presentation
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- 발행기관
- 부산대학교 중국전략연구소(구 부산대학교 중국연구소) 바로가기
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- 간행물
- Journal of China Studies KCI 등재 바로가기
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- 통권
- 제27권 3호 (2024.09)바로가기
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- 페이지
- pp.277-294
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- 저자
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- 언어
- 중국어(CHI)
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- URL
- https://www.earticle.net/Article/A455190
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5,200원
원문정보
초록
- 영어
- In the current pursuit of a green economy and environmental responsibility, the hospitality industry increasingly focuses on guests’ environmental participation, which serves as an important metric for measuring sustainable practices. A deep understanding of the psychological motivations behind guests’ environmental behaviors provides a basis for developing effective sustainability strategies. This study aims to explore the relationship between hotel customers' perceived social value of green hotels and their environmental behaviors. Drawing on social identity theory and self-presentation theory, this study posits that customers' perceived social value of green hotels influences their environmental behavior through self-identity and self-presentation. The study analyzed survey data from 344 hotel customers using Ordinary Least Squares (OLS) and SPSS Process Macro to test the proposed hypotheses and research model. The data was collected in China.The results indicate that customers' perceived social value of green hotels positively affects both reduction and reuse behaviors but does not influence recycling behavior. Additionally, the perceived social value of green hotels significantly positively impacts self-identity and self-presentation. Furthermore, self-identity mediates the relationship between perceived social value and both reduction and reuse behaviors, while self-presentation mediates the relationship between perceived social value and both reduction and reuse behaviors. The research findings enrich the field of environmental psychology, revealing the central role of perceived social value of green hotels in shaping individual environmental behaviors. This provides a new perspective for studying the psychological mechanisms of interaction between individuals and the environment. Additionally, empirical research has differentiated the various dimensions of hotel guests’ environmental behaviors, indicating that hotel managers need to adopt diverse strategies to promote comprehensive environmental behaviors. Moreover, the results provide strategic insights for the hotel industry, emphasizing the enhancement of customers' self-identity and self-presentation needs to foster their environmental engagement and promote broader implementation of environmental behaviors. These findings not only enrich existing theories but also offer practical guidance for the formulation of environmental strategies in the hotel industry.
목차
1. 引言
2. 文献综述
2.1 顾客感知绿色酒店社会价值与环保行为
2.2 顾客感知绿色酒店社会价值与自我认同
2.3 顾客感知绿色酒店社会价值与自我呈现
2.4 自我认同的中介作用
2.5 自我呈现的中介作用
3. 研究方法
3.1 研究对象
3.2 问卷设计测量
4. 研究结果
4.1 信效度分析
4.2 假设验证
5. 结论
5.1 讨论
5.2 理论和实践意义
5.3 局限性和未来方向
参考文献
About the Authors
키워드
Social value of green hotels Social identity theory Self-presentation theory Self- Identification Self-Presentation Pro-environmental behaviors저자
간행물 정보
발행기관
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- 발행기관명
- 부산대학교 중국전략연구소(구 부산대학교 중국연구소) [Institute of China Strategy]
- 설립연도
- 2006
- 분야
- 사회과학>사회복지학
- 소개
- 본 연구소의 설립을 통해 우선 한중 양국 국민의 상호이해와 교류증진을 위한 인문, 사회과학적인 연구는 물론이고, 이를 통해 기업(인)이 중국에 안정적인 정착과 교류를 할 수 있는 각종 환경을 조성하고자 한다. 게다가 본 연구소는 기존의 연구소의 기능과는 달리 단순한 학술 교류에 머물지 않고 인적 교류를 통해 양국관계의 이해를 증진하고 나아가 한국과 중국의 각종 프로젝트를 적극 유치, 개발함으로써 지속적으로 재원의 창출을 도모하고자 한다.
간행물
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- 간행물명
- Journal of China Studies
- 간기
- 계간
- pISSN
- 1975-5902
- eISSN
- 3022-5590
- 수록기간
- 2006~2026
- 등재여부
- KCI 등재
- 십진분류
- KDC 912 DDC 951
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