Earticle

초록

영어

Currently, cafe robots that extract coffee from the market have appeared. Cafe Robots guaranteed the taste of coffee, and also improved high efficiency and satisfaction for customer. In order to build up coffee environment combine with the fourth industry technology of ‘Cafe Where Cafe Robot’, it is necessary to analysis to cafe space design elements of existing cafe robot. Through space marketing stimulation, emotional response of customers has shown up in all kinds of ways. When comes the attitude of liking and consumer behavior, positive emotional responses is very important factor in influencing consumer attitudes and behavior during the course. In this way, this study tried to examine the impact of cafe design factors on positive emotional responses, place attachment, and revisit intention for consumers who have visited cafes where cafe robots were introduced, and to present basic data for efficient marketing strategies for continuous customer attraction. To achieve it, the questionnaire, was designed with measurement projects which based by theoretical advance research, which have been on-site research taking customers as targets who visited cafe with cafe robot in Beijing, Shanghai, Hang Zhou, Guang Zhou, Shen Zhen. In this survey, 480 questionnaires have been returned, among which 470 questionnaires were analysed and invalid 10 have been removed. To test the hypothesis of this study, we will carry out a statistical survey for collected samples, and use analytical programs SPSS V.25.0 and AMOS V.25.0. for an empirical analysis on frequency analysis, reliability analysis, validity analysis, confirmatory factory analysis, correlation analysis and structural equation modelling analysis and so on. The summary of research result through empirical analyses are following as: Firstly, space design element has a significant positive (+) impact on positive emotional responses. Secondly, positive emotional responses has a significant positive (+) impact on place attachment. Thirdly, positive emotional responses has a significant positive (+) impact on revisit Intention. Fourthly, place attachment has a significant positive (+) impact on revisit intention. Fifthly, positive emotional responses has a mediating effect between space design elements and place attachment. Sixthly, positive emotional responses has a mediating effect between between space design elements and revisit intention. According to above results, cafe space design has been drawn inspiration.

목차

1. 서론
2. 이론적 배경
2.1 카페 로봇이 도입된 무인 카페의 공간 디자인 요소
2.2 공간 디자인과 긍정적 감정반응의 관계
2.3 긍정적 감정반응과 장소애착의 관계
2.4 긍정적 감정반응과 재 방문의도의 관계
2.5 장소애착와 재 방문의도의 관계
2.6 긍정적 감정반응의 매개효과
3. 연구방법
3.1 연구모형
3.2 연구대상 및 설문조사
3.3 변수의 조작적 정의
3.4 분석방법
4. 연구결과
4.1 인구 통계학적 특성
4.2 타당성 및 신뢰도 분석
4.3 가설검증
4.4 매개효과
5. 결론
5.1 결과요약
5.2 시사점
5.3 연구의 한계점
참고문헌
About the Authors

키워드

저자

• Wu, Shan [ 세종대학교 일반대학원 공연, 영상, 애니메이션학과 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  Journal of China Studies

• 간기

  계간

• pISSN

  1975-5902

• eISSN

  3022-5590

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 912 DDC 951